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Television Advertising

"Consult Your Physician Immediately If ..."

Wray Herbert | Posted 04.18.2013 | Science
Read More: Construal Theory, Judgment, Television Advertising, Health Psychology, Marketing, Drugs, Medical Risk, Decision Making, Persuasion, Science News
Wray Herbert

Drug ads are required to list the most serious side effects for the prescription drugs they promote, and some are indeed serious. Do consumers take these warnings seriously, and do these frightening catalogs of symptoms change their attitudes toward the drugs?

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Buy Things Featured In TV Ads With Your Remote Control

The Huffington Post | Khadeeja Safdar | Posted 06.05.2012 | Home
Read More: IKEA Uppleva TV Set, Video, E-Commerce Platform, Consumer Behavior, Connept, Television Advertising, Ikea Tv, Personal Savings Rate, Buyers, Consumer Spending, Smarttv, Marketers, Home News

Furniture retailer IKEA is coming out with a new TV set that allows viewers to purchase advertised products with just a few clicks of the remote contr...

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Paul Blumenthal

Health Reform Foes Have One Big PR Advantage

HuffingtonPost.com | Paul Blumenthal | Posted 03.22.2012 | Politics
Read More: Video, Health Care Law, Advertising, President Barack Obama, Health Care Reform, Television Advertising, Barack Obama 2012, Health Care, Obama Health Care, Barack Obama, Obama Health Care Reform, Politics News

WASHINGTON -- Two years after President Barack Obama signed his name to landmark health care reform, polls find that millions of Americans disapprove ...

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Paul Blumenthal

Gingrich's Surge Aided By Really Big Money

HuffingtonPost.com | Paul Blumenthal | Posted 01.20.2012 | Politics
Read More: Super Pac, South Carolina Primary, Super PACs, Mitt Romney, Elections 2012, Television Advertising, South Carolina Primary Election, Restore Our Future, South Carolina Primary Election 2012, Campaign Finance, Newt Gingrich 2012, 2012 Election, Mitt Romney 2012, South Carolina, Winning Our Future, South Carolina Primary 2012, Newt Gingrich, Attack Ads, Video, Politics News

WASHINGTON -- Newt Gingrich, a man of more acts than your average reality television star, has been slain and resurrected twice in the drama that is t...

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Paul Blumenthal

Romney vs. Paul On Air In New Hampshire

HuffingtonPost.com | Paul Blumenthal | Posted 01.08.2012 | Politics
Read More: New Hampshire Primary Results, Super Pac, New Hampshire Primary Election Results, New Hampshire Primary 2012, New Hampshire Primary Election Results 2012, Ron Paul, Mitt Romney, Rick Santorum, Elections 2012, Television Advertising, New Hampshire Primary Election, Rick Perry, 2012 Election Newt Gingrich, Campaign Finance, Jon Huntsman 2012, Video, New Hampshire Primary, New Hampshire Primary Election 2012, Newt Gingrich 2012, Santorum, Jon Huntsman, Advertising, Mitt Romney 2012, New Hampshire Polls, Rick Perry 2012, Ron Paul 2012, Rick Santorum 2012, New Hampshire Primary Results 2012, Politics News

WASHINGTON -- Former Massachusetts Gov. Mitt Romney, with a year-long, double-digit lead in the polls, has gone in for the kill in New Hampshire with ...

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Groupon's Offensive Super Bowl Ad Makes Tibetan Cause Relevant Again

Disgrasian | Posted 05.25.2011 | Media
Read More: China Tibet Crackdown, Dalai Lama, Tibetan Buddhism, Religious Freedom, Television Advertising, Offensive-Advertising, Groupon Super Bowl Commercial, Super Bowl Ads 2011, Tibet, China and Tibet, 2011 Super Bowl, China Human Rights, Super Bowl, Groupon Super Bowl Controversy, China and Tibet Violence, Free Tibet, Groupon Online Coupons, Human Rights, Super Bowl Ads, Groupon-Super-Bowl-Controversy, Groupon, Advertising, Groupon-Super-Bowl-Commercial, Super Bowl Commercials, China Tibet, Groupon Super Bowl Ad, Groupon Chicago, Media News
Disgrasian

Guys, seriously, Groupon did a good thing, okay? Because after they aired that Super Bowl ad about Tibetans-being-oppressed-but-who-gives-a-shit-when-we-can-save-money, we're actually talking about Tibet today.

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Political Ads Targeted Women And Senior Citizens

TylerKingkade | Posted 05.25.2011 | Home
Read More: Independent Organizations, 2010 Political Ads, Oprah, 2010 Elections, Iowa Judges, National Organization for Marriage, Ellen, Political Ads, Television Advertising, Pccc Ad, Democracy for America, Cbs, Willie Horton, Eyes and Ears, Who-Tv, Victory Mosque, Pccc, Progressive Change Campaign Committee, American Future Fund, Kcci, Saturday Night Live, US Chamber of Commerce, Candidates, Nbc, Home News
TylerKingkade

Within the file cabinets of hundreds of television stations around the country are public files concerning political campaigns which often go completely unreported.

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The Blink in the California Governor's Race

Michelle Kraus | Posted 05.25.2011 | Politics
Read More: Gop, Domestic Help, California, Meg Whitman California, Jerry Brown, Television Advertising, Mike Murphy, California Politics, Democrats, California Governor's Race, Meg Whitman Governor, Politics News
Michelle Kraus

Until this week, it appeared that the GOP had successfully rolled out their new product -- a conservative, ambitious businesswoman with a big check book.

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TV Advertisers Paying More Money For Fewer Viewers

Ad Age | Posted 05.25.2011 | Media
Read More: Television Advertising, Television, Television Ratings, Advertising, Media News

After forking over price increases of 7% to 10% for ad time on broadcast TV in the recent upfront market, advertisers are likely to blanch at a disqu...

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If The CEO Speaks, Make Sure He Says Why

Simon Sinek | Posted 05.25.2011 | Business
Read More: Dan Hesse, Retail Sales, Start With Why, Nike, Advertising, Tv, Phil Knight, Sprint Nextel, Wireless, Sprint, Branding, Marketing, Television Advertising, Business News
Simon Sinek

The mistake many marketers make is that they tell us what the company does and how they think they are better, but is not a single mention of why the company exists in the first place.

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Cablevision Unveils Interactive Banner Ads On TV

AP | DEBORAH YAO | Posted 05.25.2011 | Media
Read More: Television Advertising, Television, Commercials, Tv Ads, Cablevision, Tv, Media News

Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products...

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More Ads Coming To TV

AP | DEBORAH YAO | Posted 05.25.2011 | Media
Read More: Ads, Television Advertising, TV Advertising, Television, Advertising, Tv, Media News

PHILADELPHIA — Coming soon to your TV: More advertising, in places you might not expect. The ads are showing up where people used to enjoy a br...

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TV Ads Losing Their Effectiveness

Ad Age | Steve McClellan | Posted 05.25.2011 | Business
Read More: DVR Penetration, Television Advertising, Marketers, DVRs, Tv Ads, Media Agencies, TV Advertising, Business News

A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...

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