Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.

This is the kind of programming sleight of hand that executives seize on as they seek to gain every possible edge in the television ratings game, at a...

NEW YORK — Despite the slow, seemingly bottomless decline of NBC's prime-time lineup over the past decade, the network's other programming remai...

NEW YORK — A thrilling, seven-game conclusion to the World Series between St. Louis and Texas turned baseball's annual championship into a winne...

Saturday night has long been the loneliest night of the week in the television business, but lately it's been joined by another evening pining for vie...

NEW YORK — CBS' strength in scripted material made for another non-competitive week in television ratings. Increasingly, it appears ABC, Fox an...

NEW YORK — Two weeks into a new television season, CBS is continuing its domination. The network, which has won eight of the past nine TV seaso...

NEW YORK — Simon Cowell acknowledges that he regrets saying ratings less than 20 million for the U.S. version of "The X Factor" would be a failu...

As dominant as "The X Factor" story was, it supplied only one of several plotlines that had television executives buzzing in the first week of the ne...

Fox's "The X Factor," Simon Cowell's newest venture and the American counterpart to the hugely popular British singing competition, debuted to underwh...

NEW YORK — Both Ashton Kutcher and Charlie Sheen have something to brag about during their big nights on television. Kutcher's debut as Sheen's...

NEW YORK — The return of the National Football League, with two gripping prime-time games, sent NBC vaulting into the week's lead in Nielsen's t...

Rival cable channels cannot conquer USA Network, they can only hope to contain it. With less than a week to go before the sun sets on another summe...