Business people are human beings who grew up listening to stories, just like everybody else. So in business, if you fail to transport your listener emotionally, you will lose your audience.
I've known and loved Peter Guber for many years, but that isn't the entire story of why I'm so excited about his new book. In fact, not only do I share his passionate belief in the power of narrative, I've based my entire career on it. READ MORE Bill Maher Saves the Oscars... At Least for Me: For my money, this year's Academy Awards telecast was the funniest in ages. No, not because of the show itself, but because I watched the show sitting next to Bill Maher at the Vanity Fair dinner at the Sunset Tower Hotel. Bill kept up a running commentary that put the on-screen patter to shame. READ MORE