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Terrachoice

Avoiding Greenwash and its Dangers

Andrew Winston | Posted 05.25.2011 | Green
Read More: The Six Sins of Greenwashing, Terrachoice, Earth Day 2010, Hellman's Mayonnaise, Ibm, Greenwash, Smarter Planet, Ogilvyearth, Green News
Andrew Winston

This week is the fortieth anniversary of Earth Day. In general, it's wonderful to see companies competing on green. But there is also a high risk of companies overstating the truth.

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If 98% of "Green" Products Greenwash - Which are the 2% that Don't?

Levi Novey | Posted 05.25.2011 | Green
Read More: Philadelphia, Consumer Confidence, Research, Shopping, Greenwashing, Green Business, Green Living, Terrachoice, Green News
Levi Novey

We shouldn't generalize from a study that had found that 98% of "green" products on the shelves of American supermarkets made false claims.

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