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Tether

What's Your Brand Promise?

Stanley Hainsworth | Posted 04.05.2013 | Business
Read More: Stanley Hainsworth, Denmark, Starbucks, Brand, Tether, Lego, Business News
Stanley Hainsworth

Every company has a brand promise and personality attributes. Some can't articulate what they are but they are circling around them and hoping for clarity as they grow, or are struggling to remember why they started their company in the first place.

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A Brand as a Person, a Person as a Brand

Stanley Hainsworth | Posted 05.22.2013 | Business
Read More: Design, Stanley Hainsworth, Branding, Popular Culture, Tether, Kentucky, David Bowie, Business News
Stanley Hainsworth

Because I create/burnish brand stories for a living and because I have an outward appearance that causes strangers to pull out cameras and snap away in my face, I spend a lot of time thinking about brands, branded things and experiences.

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Make More of Your Own Stuff

Stanley Hainsworth | Posted 05.05.2013 | Healthy Living
Read More: Creativity, Stanley Hainsworth, Makers, Tether, Create, Conspicuous Consumption, Consumption, Creative, Healthy Living News
Stanley Hainsworth

We live in a culture of conspicuous consumption in the United States. You can buy anything you want. At any time. When I moved back to the states afte...

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