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Service for a Song

Stanley Hainsworth | Posted 08.28.2014 | Good News
Stanley Hainsworth

I realized, my former impatience at having to make this call had given way, early on, to an enjoyable and gratifying shared experience. An intimate, relaxing mini-concert between two strangers intent on providing each other with the service most needed in the given moment.

When In Doubt, Slap Another Logo On It

Stanley Hainsworth | Posted 08.17.2014 | Business
Stanley Hainsworth

A uniquely recognizable logo is the mandatory badge today's brands wield in an effort to reinforce their perpetual supremacy. But really, do we actually need all those stinkin' badges? When is enough too much?

If It's 3 PM, It's Time for Push-Ups

Stanley Hainsworth | Posted 10.12.2013 | Healthy Living
Stanley Hainsworth

Every day at 3 p.m. in our Tether studio in Seattle, the gong rings out three times and we all drop to our knees and crank out push-ups. Some folks choose to plank or do crunches or wall sits.

If Brands Were Shoes

Stanley Hainsworth | Posted 09.30.2013 | Business
Stanley Hainsworth

Brands are like people. So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

The Art Direction of Controversy: Tsarnaev on the Rolling Stone Cover

Stanley Hainsworth | Posted 09.23.2013 | Media
Stanley Hainsworth

Walking the line between what's right and what's wrong for media is a difficult job. Where's the definitive line between what's acceptable and what takes it too far?

Life is a Journey, Not a Destination

Stanley Hainsworth | Posted 07.30.2013 | Business
Stanley Hainsworth

If you approach each day with the innocent idea that you're going to learn something from each person that you encounter, your life will pivot.

What's Your Brand Promise?

Stanley Hainsworth | Posted 06.05.2013 | Business
Stanley Hainsworth

Every company has a brand promise and personality attributes. Some can't articulate what they are but they are circling around them and hoping for clarity as they grow, or are struggling to remember why they started their company in the first place.

A Brand as a Person, a Person as a Brand

Stanley Hainsworth | Posted 05.22.2013 | Business
Stanley Hainsworth

Because I create/burnish brand stories for a living and because I have an outward appearance that causes strangers to pull out cameras and snap away in my face, I spend a lot of time thinking about brands, branded things and experiences.

Make More of Your Own Stuff

Stanley Hainsworth | Posted 05.05.2013 | Healthy Living
Stanley Hainsworth

We live in a culture of conspicuous consumption in the United States. You can buy anything you want. At any time. When I moved back to the states afte...