The 4 Hour Workweek

The Creative Road to a Great Book Title

Arielle Ford | Posted 05.25.2011

Arielle Ford

As authors, we are expected to produce interesting and clever book titles. That is not always possible. Consider using one (or all) of these methods if you're struggling.

'The 4-Hour Workweek' Author Chose Title Based On Word's Success In Google

Boing Boing | Cory Doctorow | Posted 05.25.2011

Here's a fascinating case-study on how Timothy Ferriss, author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, prototyped an...

The World's Most Hated Blogger

Andrea Chalupa | Posted 05.25.2011

Andrea Chalupa

Two years ago, it's fair to say, Casey Serin hit bottom. A bottom lower than most of us could go -- a bottom that would make most of us nauseous and curl into fetal position, whimpering.