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Products raising money for a cause is nothing new. Whether it's the plethora of pink items supporting breast cancer or a Livestrong bracelet, we're used to giving money and being rewarded with a promo item.
It started in a New York motel. The key to my room was old and rusted. And I immediately loved it. So I 'permanently borrowed' it, put it on a chain, and slipped it over my neck.