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The Lebrons

Synonymous With Entertainment: Branded Content and Why it Works

Mia R. Benenate | Posted 10.24.2011 | Business
Mia R. Benenate

"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.

WATCH: LeBron Introduces New Cartoon Series

Posted 05.25.2011 | Sports

LeBron James has turned his attention to kids. The two-time MVP has introduced his new animated series called "The LeBrons," which will be featured on...