The key to the placebo effect is that the patient expects a good outcome, while in the nocebo effect the expectation is of a bad outcome: I will be pleased versus I will not be pleased.
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Is the placebo effect something that demands the presence of a living human -- or can we program it into a cell phone app? What happens to health care...
Psychotropic medications are no stranger to controversy, but lately there has been a surge in attacks on their efficacy.
Reams of research now paint a picture that what we believe with regards to medication can have measurable effects on the body.
Since most of us are not in the healing business, the opportunity to test this paradox doesn't often pop up. So when Jerry Weintraub show us an effective use of a placebo in relationships -- it's worth noting.
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