The key to the placebo effect is that the patient expects a good outcome, while in the nocebo effect the expectation is of a bad outcome: I will be pleased versus I will not be pleased.
Is the placebo effect something that demands the presence of a living human -- or can we program it into a cell phone app? What happens to health care...
Since most of us are not in the healing business, the opportunity to test this paradox doesn't often pop up. So when Jerry Weintraub show us an effective use of a placebo in relationships -- it's worth noting.