Growing up reading comics I was into a lot of characters, but the Punisher was never one of them. Years passed and I'm not entirely sure how it happened, but I came across a copy of it and things started to make sense.
There exists at least a handful of comic book adaptations that either completely eschew or compartmentalize the origin material. Be they successful as art or not, they represent the idea that it is possible to start (or restart) a comic book series without retelling the same origin.
In this current age of rebooting one comic franchise or horror franchise after another, it is still something of a milestone that we have a single property that has been rebooted twice in just four years by the same studio.