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The Real Bears

Bearing With Coke: Soft Drinks, Hard Choices

David Katz, M.D. | Posted 03.28.2013 | Healthy Living
David Katz, M.D.

I share my colleagues' visceral opposition to everything Coke. But I think we may be letting our abdominal viscera get the better of vital organs situated higher up.

Coke's Ad on Obesity Is Brilliant

Nancy Huehnergarth | Posted 03.18.2013 | Healthy Living
Nancy Huehnergarth

Obesity prevention funders can continue to fund dozens of small local or regional anti-soda/anti-junk food campaigns that will have limited impact. Or, they can try something different -- like banding together and funding one brilliant national counter-marketing campaign.

Are The Coca Cola Bears In Trouble?

Michael F. Jacobson | Posted 02.27.2013 | Healthy Living
Michael F. Jacobson

The Real Bears is an animated short film we produced in order to tell the truth about Big Soda. Jason Mraz was kind enough to write and record an original song just for this project. We may not have the big budgets that Coke and Pepsi have, but we do have the truth.