"I Didn't Like That Book": How Booksellers Earn Your Trust By Un-Selling Books
Read More:
Sales Representatives,
Publishing,
Independent Bookstores,
Book Lust,
Independent Publishers,
Book Publishing,
Bookstores,
Selling Books,
The Rights of the Reader,
Bookselling,
Books,
Sales Reps,
Blogging,
Books News
A sales rep's credibility (whether they be independent or house) is boosted as much by a sense of when to "un-sell" as it is by the ability to make a strong recommendation for a beloved new book.
John Mesjak | Posted 05.25.2011