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The Salup Group

New York Fall Fashion Week 2014 Is Here and Fitness Activewear Is Front & Center

Marni Salup | Posted 11.11.2014 | Style
Marni Salup

With more and more women spending time at the gym, an average of 3-4 times per week, there is a growing market for fashionable workout apparel.

For Immediate Release: Media Pitching Essentials That Can Help You Build Your Own PR Campaign

Marni Salup | Posted 11.25.2013 | Business
Marni Salup

With the abundance of channels and platforms populating today's media landscape, from online and mobile to traditional print and broadcast, marketers can employ various methods to communicate their brand messages. The nuances of communicating effectively are more critical now than ever.

How Can a Brand Measure PR ROI?

Marni Salup | Posted 05.02.2013 | Business
Marni Salup

Similar to social media, PR can't be solely valued based upon immediate ROI. Effective PR builds on itself and drives longer-term impact.