It's well known now that baby boomers hold 70 percent of the U.S. wealth and will be inheriting trillions in the next 20 years. However, who are the other marketing groups that make up our 312 million Americans?
Fred Kaplan's enlivening 1959: The Year Everything Changed, argues that the '50s -- a decade that saw the invention of the microchip and the creation of explosive art -- has been misunderstood in hindsight.
The Millennials are now inheritors of one of the greatest collapses of collective judgment this century has seen. Are they in denial, in disappointment or simply in disbelief?