Some have been quick to dismiss the pop-up phenomenon as a trend that is problematic for business, given the short-term nature of the model. But recent years have shown pop-up shops proving to be a long-term strategy for businesses, communities and nonprofit organizations alike.
Add another question to those that we women usually ask ourselves before purchasing, i.e. "Do I like it?" "Can I afford it?" and "Does it look good on me?" (Or, the converse, "Does this make me look fat?") The fourth question: "Is it sustainable?"