Tiger Woods Advertising

Tiger Woods' Sponsor: 'There Is Zero Damage'

Posted 05.25.2011

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Tiger Woods has lost a handful of sponsors since his post-Thanksgiving car crash led to the public outing of a series of alleged mistresses. Accenture...

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Tiger Woods' Gatorade Sponsorship OVER: Third Major Sponsor To Leave

Posted 05.25.2011

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Gatorade is parting ways with Tiger Woods, according to CNBC's Darren Rovell. He tweeted: "Gatorade: we no longer see a role for Tiger in our marketin...

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Tiger Woods' Nike Sponsorship To Continue

AP | STUART CONDIE | Posted 05.25.2011

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LONDON — Nike will continue to support Tiger Woods even though the world's best player has taken an indefinite leave from golf to deal with pers...

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Proctor & Gamble: Tiger Woods A Distraction We Don't Need

AP | DAN SEWELL | Posted 05.25.2011

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CINCINNATI — The CEO of the Procter & Gamble Co. says he doesn't know whether golfer Tiger Woods will ever appear in another Gillette commercial...

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Tiger Woods BusinessWeek's Most Powerful Athlete

AP | Posted 05.25.2011

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NEW YORK — Tiger Woods tops the Bloomberg BusinessWeek list of most powerful athletes, with the companies saying he would have held the top spot...

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Tag Heuer, Tiger Woods Sponsor, 'Stands With' Golfer (PHOTO)

Posted 05.25.2011

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Last week watchmaker Tag Heuer said it would reduce Tiger Woods' presence in the company's advertising. While pleading to continue its relationship wi...

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Tiger Woods' Gillette Fallout: Sponsor To Limit Woods' Role In Marketing

AP | EMILY FREDRIX | Posted 05.25.2011

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One of Tiger Woods' major sponsors won't feature the world's most valuable athlete in its marketing while he takes time off to repair his personal lif...

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Tiger's Brand Bogey

Jonathan Littman | Posted 05.25.2011

Read More: Personal Brand, I Hate People, Jonathan Littman, Marc Hershon, Tiger Woods Advertising, Linkedin, Twitter, Tiger Woods Marketing, Personal Branding, Tiger Woods Gillette, Tiger Woods Affair, Tiger Woods Branding, Tiger Woods Sponsorship Deals, Tiger Woods Accenture, Tiger Woods Scandal, Marketing in Digital World, Media News
Jonathan Littman

What's the real business lesson in Tiger's astonishingly precipitous fall from grace? In the age of the personal brand, Twitter and real-time, one major misstep can cost you a fortune.

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AT&T Drops Tiger Woods Sponsorship

Posted 05.25.2011

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The Wall Street Journal reports that AT&T is ending its sponsorship of Tiger Woods. According to the article, "AT&T's logo appeared on Mr. Woods' golf...

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Tiger Woods' Accenture Sponsorship ENDED

Posted 05.25.2011

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Accenture announced today that it is ending its six-year sponsorship of Tiger Woods. In a statement at its web site, Accenture says that "given the ci...

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Gatorade Drops Tiger Woods Drink

AP | Posted 05.25.2011

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PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car acci...

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Tiger Woods' Free Cars OVER: GM Deal Ends

AP | Posted 05.25.2011

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NEW YORK — General Motors Co. says an agreement with Tiger Woods that allowed the fallen golf star to have free access to its vehicles is over. ...

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Tag Heuer To Drop Tiger Woods From US Ad Campaigns

AP | By SARAH SKIDMORE and GRAHAM DUNBAR | Posted 08.06.2011

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PORTLAND, Ore. -- Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods' image in its advertising campaigns f...

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Tiger Woods Sponsor Pulls Ads

SPORTSbyBROOKS | Posted 05.25.2011

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Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

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Tiger Woods Scandal: $12 BILLION Fallout?

Posted 05.25.2011

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Tiger Woods has destroyed $12 billion in stock value since his post-Thanksgiving car accident, according to a new study from two University of Califor...

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Tiger Woods Sponsors Distance Themselves From Golfer

AP | EMILY FREDRIX | Posted 05.25.2011

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When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winnin...

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Tiger Woods TV Ads Disappear After Affair Reports

Bloomberg | Posted 05.25.2011

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No advertisements featuring Tiger Woods have run on prime-time television broadcast networks or 19 cable channels since late last month, after reports...

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Tiger Woods' EA Sports Online Game Moving Forward

AP | JORDAN ROBERTSON | Posted 05.25.2011

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SAN FRANCISCO — Electronic Arts Inc. said Monday it will stand behind Tiger Woods – at least for the release of a new online golf game fea...

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Tag Heuer: Tiger Woods Sponsorship To Be Evaluated

AP | ELIANE ENGELER | Posted 05.25.2011

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NEW YORK — Swiss watch maker Tag Heuer said it will spend the next few weeks assessing its relationship with golfer Tiger Woods. The statement ...

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New Tiger Woods Ad Campaign (Part 2)

Harry Shearer | Posted 05.25.2011

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Harry Shearer

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