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Tiger Woods Gatorade

Tiger Woods Snubs Former Sponsor At U.S. Open

Posted 05.25.2011 | Sports

Tiger Woods lost numerous sponsorships after his serial womanizing came to light in late 2009. One of his biggest financial relationships to end as a ...

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

Thoughts on Tiger Woods

Carl Jeffers | Posted 05.25.2011 | Sports
Carl Jeffers

In America, redemption is not only possible for fallen heroes; it is in fact something that the fallen hero can count on. And this is a good thing.

Tiger Woods' Gatorade Sponsorship OVER: Third Major Sponsor To Leave

Posted 05.25.2011 | Sports

Gatorade is parting ways with Tiger Woods, according to CNBC's Darren Rovell. He tweeted: "Gatorade: we no longer see a role for Tiger in our marketin...

Gatorade Drops Tiger Woods Drink

AP | Posted 05.25.2011 | Sports

PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car acci...

Tiger Woods Sponsors Distance Themselves From Golfer

AP | EMILY FREDRIX | Posted 05.25.2011 | Sports

When Tiger Woods' break from golf ends, he's unlikely to regain his crown as one of the world's most valuable pitchmen, even if he gets back to winnin...

Tiger Woods Sponsor Pulls Ads

SPORTSbyBROOKS | Posted 05.25.2011 | Sports

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

Tiger Woods Scandal: $12 BILLION Fallout?

Posted 05.25.2011 | Sports

Tiger Woods has destroyed $12 billion in stock value since his post-Thanksgiving car accident, according to a new study from two University of Califor...