Most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms. And then there's Tongal.
A Tongal competition to make a 15-second ad can be done in a few days -- much less time than it would take a traditional bureaucracy-bound ad agency to even get a first round of creative conversations going.
Tongal, founded in 2008, helped spur the creation of groundbreaking video content by crowdsourcing creativity through contests. In this interview, co-founder and president James DeJulio briefed me on the company's origin and how it works.
Two things are happening in this year's race to Super Bowl advertising greatness: 1. Early social buzz and engagement are critical. Nearly everyone'...
It's official: Google is evil. As one of the leading dark forces in the current net neutrality debate, Google has partnered with other large media and...
