Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's
Andy Plesser
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Posted 01.10.2012
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Technology
Read More:
Addressable TV,
Beet.TV,
Tracey Scheppach,
Vivaki,
Monaco Media Forum,
Starcom,
Video,
Technology News
MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&nbs...
