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Tracey Scheppach

Tech Means 'Creative Renaissance' for TV: SMG's Scheppach

Andy Plesser | Posted 12.09.2014 | Business
Andy Plesser

CHICAGO -- The internet may have displaced newspapers, magazines and radio in many consumers' lives. But advertising execs - even those from technolog...

(VIDEO) 'Addressable TV Will Take Off In 2015': SMG's Scheppach

Andy Plesser | Posted 11.24.2014 | Media
Andy Plesser

CHICAGO - In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high g...

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&...