That spirit of adventure and experimentation is still going strong. Trader Joe's found success by anticipating the needs of its customers, in many cases knowing what the customer would want even before they did, and selling it to them at a low price in a fun atmosphere.
Many people all over the country stand in somewhat ridiculous lines just to get a piece of the cultish grocery magic TJ's been offering since 1967. But did you know that your Trader Joe's grocery items actually tell so much about you and your hopes and dreams and T-shirts?
It's summertime! The solstice just went by and as the days now become shorter, summer has officially begun. It's a time to relax and reboot. It's a time to find some water to splash around in. And it's a time for contemplation...
The U.N. Food and Agriculture Organization (FAO) proclaimed 2014 the International Year of Family Farming. There are 500 million smallholder farms worldwide and more than two billion people in the world depend on them for their livelihoods.
Trader Joes.That bastion of affordable wasabi peas, almond milk and hemp oil. That innovator of quality ingredients for everyday low prices. That hire-er of a potpourri of gorgeous men tricked out in Reyn Spooner Hawaiian Hula Luau shirts who flirt with me. (Not the shirt, the men.)