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Going Mobile: How a Fragmented Platform Can Zoom to the Top

Russell J. Sapienza, Jr. | Posted 11.25.2013 | Business
Russell J. Sapienza, Jr.

Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.