Getting back to this "Tough Week," now nearly 14 days ago, as the news raged on, I found myself turning to social media sites like Twitter and Reddit for the latest updates about the situation in Boston.
Digital technologies offer unprecedented access to data and information. Some governments are threatened by the free flow of information, but by attempting to control and censor the Internet, they jeopardize their society's development.
Social media has existed since the first human being set foot on earth; in the past, though, we simply referred to it as creating tribes. Today we can connect globally online, but we're still just looking for our tribe.
Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"
Make no mistake: It's a hard trend (a certainty) that tablets and smart phones are rapidly becoming people's main computer. Therefore, you want your website to be seen well on these devices and to be useful.
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.
While it's clear that traditional media and marketing companies must invest in and nurture digital enterprises and innovation, marketers are demonstrating renewed confidence in the traditional pillars of marketing.
In an ever diminishing television world, Maddow has taken a large chunk out of the millennial generation and thrust them back in front of the tube. The combination of her intelligent approach and the most exciting presidential campaign in generations has produced a phenomenom.