Getting back to this "Tough Week," now nearly 14 days ago, as the news raged on, I found myself turning to social media sites like Twitter and Reddit for the latest updates about the situation in Boston.
Digital technologies offer unprecedented access to data and information. Some governments are threatened by the free flow of information, but by attempting to control and censor the Internet, they jeopardize their society's development.
When was the last time you clicked on an online advertisement? Right. So how can brands up this "win rate" when consumers have a pretty turned off attitude when it comes to online advertising?
Seven out of ten young Mexicans are getting their news by accessing links in their Facebook or Twitter accounts, according to the Mexican Internet Association. I am part of that statistic.
Social media has existed since the first human being set foot on earth; in the past, though, we simply referred to it as creating tribes. Today we can connect globally online, but we're still just looking for our tribe.
Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"
Make no mistake: It's a hard trend (a certainty) that tablets and smart phones are rapidly becoming people's main computer. Therefore, you want your website to be seen well on these devices and to be useful.
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.
While it's clear that traditional media and marketing companies must invest in and nurture digital enterprises and innovation, marketers are demonstrating renewed confidence in the traditional pillars of marketing.
Media businesses--whether music, movies, books, magazines, or newspapers--seem to cling to a pricing model that fails to account for the significantly...
Just when profit seems to be staging an improbable comeback, along comes President Obama supporting tax breaks for newspapers that are structured as non-profits.
I am deeply concerned that the rules of engagement have been irresponsibly relaxed under the pressure to compete for the scoops, exclusives and gotcha-quotes-of-the-day.
I hope you'll take a moment to consider why I think your move with the 10 p.m. program is so important, and why David Sirota is the best candidate for host.
So what can newspapers do? Focus on their credibility to continue to draw a quality audience, which in turn helps draw in advertisers. And then innovate. And do it faster than they're doing it now.
The "daily" part of newspaper journalism has become a trap. It's too slow for today's readers, not slow enough for good in-depth journalism. Get rid of "daily" obligations and focus on immediacy.
Since we're all quite used to pickled sharks, video installations and elephant dung the press can no longer ask; "is it art?" so the question becomes "is it good art?"
This is not a center-right country! In the last two elections Democrats picked up over fifty seats in the House, took control of the Senate and the White House. How much clearer can it be?
In an ever diminishing television world, Maddow has taken a large chunk out of the millennial generation and thrust them back in front of the tube. The combination of her intelligent approach and the most exciting presidential campaign in generations has produced a phenomenom.