Remember that technology is neither good nor evil. It's just a tool. Technology could give you cancer or it could cure your cancer. So don't blame the technology. The real issue is how humans decide to use the technology.
Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"
These are my observations of my high school as of this writing. I say this because I think it is worth noting that, amongst the majority of the high school, this list tends to change vastly in a rather short amount of time.
Your personal assistant with Web 4.0 will search for you without you even specifically asking. Your personal assistant will know your preferences, your likes, and your needs, automatically compiling, presenting, and sharing what's pertinent.
In one of the last episodes of The Sopranos, Tony said, "'Remember When' is the lowest form of conversation." With that in mind, perhaps it's also the lowest form of design and culture -- and it's time to move on.
Though Max Azria is the name that has long been associated with BCBG Max Azria and Herve Leger, credit must be given to his wife, Lubov, as well, the chief creative officer of the BCBG Max Azria Group -- the woman who gives the collections their feminine touch.