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Trendspotting

The Big Burg Theory

Marian Salzman | Posted 03.12.2013 | World
Read More: Miami, Urbanization, Rome, Bogotá, Trends, Megacities, Dharavi, New York City, Bangkok, Transportation, Jakarta, Paris, World Population, Slums, Public Transportation, Trendspotting, Co2 Emissions, Tokyo, Mumbai, Cities, Global Warming, World News
Marian Salzman

Megacities create megaproblems. Say "cities" and the negative associations come cascading out: noise, dirt, housing projects, shantytowns, concrete, crowding, crime, drugs, pollution, gridlock, stress, alienation. But they also spur people to figure out megasolutions.

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The Rise of Africa

Marian Salzman | Posted 03.05.2013 | World
Read More: Natural Resources, Ghana, Africa, Mobile, Economic Development, Trends, Innovation, China, African Middle Class, Fastest-Growing Economies, Recycling, Trendspotting, Dayo Olopade, M-Pesa, Nigeria, Dambisa Moyo, Purchasing Power Parity, Kenya, Mobile Money, World News
Marian Salzman

While many parts of the world have been struggling with flat or flagging economic growth, Africa looks set to carry on growing at a fair clip.

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What's Next for Places?

Marian Salzman | Posted 03.04.2013 | Style
Read More: Placemaking, Bilbao, Frank Gehry, Brooklyn, New Zealand, Economy, Omaha, Copenhagen, Architecture, Charleston, Savannah, Trends, Burj Al Arab Hotel, Business, Pittsburgh, Redevelopment, Places, Tourism, East London, Guggenheim Museum, Trendspotting, Cornwall, Austin, Richmond, Sxsw, Renewal, Eden Project, Detroit, Style News
Marian Salzman

There's nothing new in the need for places to grow their appeal and maintain it. Throughout history, attractive locations have acted as a magnet for people, economic activity and cultural life, which all boosted their power and attractiveness.

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Economies Go Alternative

Marian Salzman | Posted 02.10.2013 | World
Read More: Global Economy, Latin America, Freecycling, Informal Economy, Trends, The Economy, Alternative Currencies, Bartering, Havas Worldwide, Official Economy, Sub-Saharan Africa, Trade, Freeganism, Trendspotting, Havas PR, Financial Crisis, Financial System, Europe, World News
Marian Salzman

If you live in Greece or Spain or even in parts of the United States, that nasty gurgling sound is the economy going down the drain. The official economy, that is -- the one that gets tracked by the accountants and tax officials and economists who feature in the media every day.

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Tim Gunn's Fall Trends (WATCH)

Posted 10.22.2012 | MarloThomas
Read More: Marlo Thomas, Mondays With Marlo, Trendspotting, Fall Trends, Trends, Fall Fashion Trends, Tim Gunn, Fashion Trends, Video, MarloThomas News

Tim Gunn, fashion therapist and author, shared his philosophy on following trends when he joined me on Mondays With Marlo. Surprisingly, Tim is actual...

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On Change

Marian Salzman | Posted 04.29.2012 | Home
Read More: Newscrafting, Women, U.S. Economy, Gray Divorce, Purple, Social Networking, Hope, Hyperlocalism, Terrorism, Singleton, World Trade Center Attacks, Future, Trendspotter, Hyperlocal, Facebook, World Trade Center Memorial, Barack Obama, Marriage, Change, Metrosexual, Trendspotting, Sustainability, Political Polarization, Polarization, Oklahoma City Bombing, Gay Marriage, Virtuality, Family, Home News
Marian Salzman

And who could have imagined a world of "Yes, we can," in which a young-ish African American president gets elected, only to be challenged by those claiming to want to restore some notion of the American dream, complete with a blurring of church and state?

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Am I Antisocial?

Marian Salzman | Posted 03.25.2012 | Technology
Read More: Telephone, Blackberry, Social Media, Interaction, Stamford, Hyperconnected, Antisocial, Trendspotting, Mumbai, Facebook, Networking, Texting, Communication, Technology News
Marian Salzman

How has this happened to me? How has this happened to so many of us? It seems that all the hyperconnectedness in today's society is siphoning away our energy for real-life interaction. Some people might call my lifestyle antisocial; I'd prefer to say I'm living the "new normal."

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The Five Biggest 2012 Trends For Post 50s

Erica Smith | Posted 12.31.2011 | Fifty
Read More: Euro Rscg, Euro RSCG Worldwide, 2012 Predictions, Predictions, Second Acts, Trendspotting, Trends, Empty Nest, Technology, Marian Salzman, 2012, Fifty News

With the new year fast approaching, Euro RSCG Worldwide, a marketing communications agency, recently launched its largest ever trend-tome, giving us a...

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The Changing Face of Change

Marian Salzman | Posted 02.26.2012 | Home
Read More: Middle Class, Tradition, Trends, Parenting, Entitlement, Discontent, Doing Good, Occupy Movement, 2012, Social Media, Marriage, Change, Consumerism, Value, Arab Spring, Africa, Millennials, Trendspotting, Sustainability, Socialpreneurs, Csr, Kim Kardashian, China, Gay Marriage, Brands, Home News
Marian Salzman

As we fade to gray in 2012, it's due in no small part to the tearing down of traditions and an end of entitlement gone extreme.

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Athens: New World to Emulate

Richard Laermer | Posted 12.28.2011 | World
Read More: Athens, Greek Monetary Woes, Laermer.com, Falling Governments, Trendspotting, Patronage, European Fall, Political News, Ancient Greece, Plaka, Good Change, World News
Richard Laermer

After a week here I believe that these leaders are childish and scared to change; and that Greek professional workers will never accept those in power.

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What We're Watching: Upcoming Trends at SXSW 2011

Bonin Bough | Posted 05.25.2011 | Media
Read More: Social Media, Foursquare, Marketing Trends, Twitter, Wordpress, Consumer Trends, Trendspotting, Trends, Facebook, Social Media Marketing, Sxsw, Sxsw 2011, Media News
Bonin Bough

I'll be looking out for great things from influencers, brands and startups alike at SXSW this year. Having the opportunity to get in on the ground floor with these technologies, and to listen and learn, is invaluable.

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Breaking the E-Love Code

Marian Salzman | Posted 05.25.2011 | Technology
Read More: Euro RSCG Worldwide, Cyberethics, World of Warcraft, Online Romance, Internet, Social Media, Romance, Sex, Ethics, Prosumer, Millennials, Online Dating, Trendspotting, Valentine's Day, Consumers, Cheating, Technology, Love, Technology News
Marian Salzman

This is the third in a series of four. See Euro RSCG Worldwide PR's latest white paper, "Love (and Sex) in the Age of Social Media," for more analysis...

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Prosumers in E-Love

Marian Salzman | Posted 05.25.2011 | Technology
Read More: Online Flirting, Media Multitasking, Euro RSCG Worldwide, Flirting, Mycasting, Online Romance, Internet, Social Media, Sex, Prosumer, Diy, Valentine's Day, Online Dating, Trendspotting, Authenticity, Consumers, Technology News
Marian Salzman

There's a certain set of consumers who don't just passively consume goods and services; they proactively seek them out, helping to produce them and propagate them.

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Prediction: 2011 to Become the "Year of the Wine Consumer"

Tim Hanni | Posted 11.17.2011 | Healthy Living
Read More: Consumer, Critical Thinking, Industry, Trendspotting, Marketing, Trends, Wine, Prediction, Business, Hanni, 2011, Healthy Living News
Tim Hanni

I love the adage, "If I ask you what time it is don't tell me how the watch works." And I confess that I am as guilty as any wine expert for launching...

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2011: The Year of the Brain (and Other Trends)

Marian Salzman | Posted 05.25.2011 | Business
Read More: Subprime Crisis, Real Estate, Wikileaks, Privacy, Mark Madoff, NFL Concussions, Clothes Swap, Female Brain, Cell Phones and Cancer, Mark Zuckerberg, Video Games, Technology, Tyler Clementi, College Loans and Debt, Listening, Shopping, Trends, Financial Aid, Indian Cooking, Credit Crisis, Male Brain, Transparency, Trendspotting, Clean Water, Technology Addiction, Business News
Marian Salzman

This is the 12th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

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Who's in Control?

Marian Salzman | Posted 05.25.2011 | Business
Read More: Volatility, Loss of Faith, Liberals, Barbara Billingsley, Addictions, Ambiguity, Unpredictability, Trends, Ireland, European Union, Spain, Dennis Hopper, Real Estate, 24/7 News, Iceland, Control, Norman Rockwell, Conservatives, Failed Banks, June Cleaver, Trendspotting, Society, Europe, Anxiety, Portugal, Nostalgia, Pension Funds, Bono, Business News
Marian Salzman

This is the tenth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide ...

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Gender Bender

Marian Salzman | Posted 05.25.2011 | Business
Read More: Women, Gender Stereotypes, Gender Bias, Fertility Rates, Worth, Title IX, Gender Parity, Men, Sadie Hawkins Day, Trends, Class-Action Lawsuit, Sexuality, Newsweek, Gender Equality, Education, Trendspotting, Hillary Clinton, Sex Objects, Suffragette, World Economic Forum, Business News
Marian Salzman

The dizziest heights of political, corporate and academic power are still be occupied by men -- but for how much longer, and with what effects on classroom, boardroom and (Senate) cloakroom?

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Separated at Worth

Marian Salzman | Posted 05.25.2011 | Business
Read More: Verizon, Ge, Worth, Wal-Mart, Downsizing, Harley-Davidson, Trends, Compensation, The Fed, Emo Bling, Goldman Sachs, Executive Compensation, Wall Street, Gender Gap, Trendspotting, Tax Cuts, Emotional Wealth, Job Creation, Business News
Marian Salzman

This is the eighth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide...

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Reinvention, Part II

Marian Salzman | Posted 05.25.2011 | Business
Read More: Reinvention, Tony Hayward, Lindsay Lohan, Bankruptcy, Bp, Trust, Trends, Corporate Social Responsibility, Anger, Social Entrepreneurship, Celebrity Spokespeople, Tiger Woods, Trendspotting, Social Value, Bernard Madoff, Climate Change, Rehabilitation, Csr, Brands, Business News
Marian Salzman

This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwid...

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Yes, We Can...Reinvent Ourselves

Marian Salzman | Posted 05.25.2011 | Business
Read More: Reinvention, Recommitment, Optimism, Reflection, Maslow's Hierarchy of Needs, Trends, Capitalism, Refocus, Peace Corps, Volunteerism, Mycasting, Politics, Social Media, Oprah Winfrey, Marc Andreessen, Life Change, Online Dating, Trendspotting, Ted, Celebrity, Entrepreneurship, Business News
Marian Salzman

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide ...

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Public Mycasting System

Marian Salzman | Posted 05.25.2011 | Technology
Read More: Social Media, American Narrative, Interactivity, Connectivity, Nouriel Roubini, Content, Andrew Sullivan, The Kardashians, Ivanka Trump, Trendspotting, Novels, Trends, Self-Expression, Storytelling, Sincerity, Mycasting, Blogging, Technology News
Marian Salzman

From mommies' to men's blogs, from food diaries to fanzines, the universal-access realm of online is a new storytellers' paradise with handy short installments as the universal language.

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It's October; Let's Work!

Richard Laermer | Posted 05.25.2011 | Business
Read More: Grammar Check, Work, Attention to Detail, Columbus Day, Trendspotting, October Madness, Laziness, Workaholism, Richard Laermer, Goals, Business News
Richard Laermer

Here we are, in one of two months where we are actually supposed to work. Funny, right? No. Not really. This is the true month of our discontent. We ...

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Silly Bandz: All the Rage With the Kids These Days

Annie Stamell | Posted 05.25.2011 | Style
Read More: Trendspotting, Silly Bandz, Trends, Silly-Bandz, Tweens, Hipsters, Justin Bieber, Fashion Trends, Style News
Annie Stamell

Like most fads, Silly Bandz seem to have been nowhere and are suddenly everywhere. What I want to know now is, what happens next?

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Tips For Sneaking Into Fashion Week: Dress Like You Belong

Michelle Madhok | Posted 05.25.2011 | Style
Read More: Fashion Week, New York Fashion Week, Trendspotting, Bryant Park, Fashion Trends, Style News
Michelle Madhok

5 pieces to help you fool even the bitchiest of PR chicks at the door -- just please, please don't wear them all together.

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Not In Love With New Anymore

Schuyler Brown | Posted 11.17.2011 | Healthy Living
Read More: Marketing Trends, Consumerism, Neophilia, Newness, Schuyler Brown, Trendspotting, Trends, Marketing, New Thinking, Green Living, Consumption, Consumer Spending, Healthy Living News
Schuyler Brown

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

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