Trendspotting

On Change

Marian Salzman | Posted 04.29.2012

Read More: Newscrafting, Women, U.S. Economy, Gray Divorce, Purple, Social Networking, Hope, Hyperlocalism, Terrorism, Singleton, World Trade Center Attacks, Future, Trendspotter, Hyperlocal, Facebook, World Trade Center Memorial, Barack Obama, Marriage, Change, Metrosexual, Trendspotting, Sustainability, Political Polarization, Polarization, Oklahoma City Bombing, Gay Marriage, Virtuality, Family, Culture News
Marian Salzman

And who could have imagined a world of "Yes, we can," in which a young-ish African American president gets elected, only to be challenged by those claiming to want to restore some notion of the American dream, complete with a blurring of church and state?

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Am I Antisocial?

Marian Salzman | Posted 03.25.2012

Read More: Telephone, Blackberry, Social Media, Interaction, Stamford, Hyperconnected, Antisocial, Trendspotting, Mumbai, Facebook, Networking, Texting, Communication, Technology News
Marian Salzman

How has this happened to me? How has this happened to so many of us? It seems that all the hyperconnectedness in today's society is siphoning away our energy for real-life interaction. Some people might call my lifestyle antisocial; I'd prefer to say I'm living the "new normal."

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The Five Biggest 2012 Trends For Post 50s

Erica Smith | Posted 12.31.2011

Read More: Euro Rscg, Euro RSCG Worldwide, 2012 Predictions, Predictions, Second Acts, Trendspotting, Trends, Empty Nest, Technology, Marian Salzman, 2012, Fifty News

With the new year fast approaching, Euro RSCG Worldwide, a marketing communications agency, recently launched its largest ever trend-tome, giving us a...

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The Changing Face of Change

Marian Salzman | Posted 02.26.2012

Read More: Middle Class, Tradition, Trends, Parenting, Entitlement, Discontent, Doing Good, Occupy Movement, 2012, Social Media, Marriage, Change, Consumerism, Value, Arab Spring, Africa, Millennials, Trendspotting, Sustainability, Socialpreneurs, Csr, Kim Kardashian, China, Gay Marriage, Brands, Culture News
Marian Salzman

As we fade to gray in 2012, it's due in no small part to the tearing down of traditions and an end of entitlement gone extreme.

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Athens: New World to Emulate

Richard Laermer | Posted 12.28.2011

Read More: Athens, Greek Monetary Woes, Laermer.com, Falling Governments, Trendspotting, Patronage, European Fall, Political News, Ancient Greece, Plaka, Good Change, World News
Richard Laermer

After a week here I believe that these leaders are childish and scared to change; and that Greek professional workers will never accept those in power.

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What We're Watching: Upcoming Trends at SXSW 2011

Bonin Bough | Posted 05.25.2011

Read More: Social Media, Foursquare, Marketing Trends, Twitter, Wordpress, Consumer Trends, Trendspotting, Trends, Facebook, Social Media Marketing, Sxsw, Sxsw 2011, Media News
Bonin Bough

I'll be looking out for great things from influencers, brands and startups alike at SXSW this year. Having the opportunity to get in on the ground floor with these technologies, and to listen and learn, is invaluable.

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Breaking the E-Love Code

Marian Salzman | Posted 05.25.2011

Read More: Euro RSCG Worldwide, Cyberethics, World of Warcraft, Online Romance, Internet, Social Media, Romance, Sex, Ethics, Prosumer, Millennials, Online Dating, Trendspotting, Valentine's Day, Consumers, Cheating, Technology, Love, Technology News
Marian Salzman

This is the third in a series of four. See Euro RSCG Worldwide PR's latest white paper, "Love (and Sex) in the Age of Social Media," for more analysis...

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Prosumers in E-Love

Marian Salzman | Posted 05.25.2011

Read More: Online Flirting, Media Multitasking, Euro RSCG Worldwide, Flirting, Mycasting, Online Romance, Internet, Social Media, Sex, Prosumer, Diy, Valentine's Day, Online Dating, Trendspotting, Authenticity, Consumers, Technology News
Marian Salzman

There's a certain set of consumers who don't just passively consume goods and services; they proactively seek them out, helping to produce them and propagate them.

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Prediction: 2011 to Become the "Year of the Wine Consumer"

Tim Hanni | Posted 11.17.2011

Read More: Consumer, Critical Thinking, Industry, Trendspotting, Marketing, Trends, Wine, Prediction, Business, Hanni, 2011, Healthy Living News
Tim Hanni

I love the adage, "If I ask you what time it is don't tell me how the watch works." And I confess that I am as guilty as any wine expert for launching...

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2011: The Year of the Brain (and Other Trends)

Marian Salzman | Posted 05.25.2011

Read More: Subprime Crisis, Real Estate, Wikileaks, Privacy, Mark Madoff, NFL Concussions, Clothes Swap, Female Brain, Cell Phones and Cancer, Mark Zuckerberg, Video Games, Technology, Tyler Clementi, College Loans and Debt, Listening, Shopping, Trends, Financial Aid, Indian Cooking, Credit Crisis, Male Brain, Transparency, Trendspotting, Clean Water, Technology Addiction, Business News
Marian Salzman

This is the 12th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

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Who's in Control?

Marian Salzman | Posted 05.25.2011

Read More: Volatility, Loss of Faith, Liberals, Barbara Billingsley, Addictions, Ambiguity, Unpredictability, Trends, Ireland, European Union, Spain, Dennis Hopper, Real Estate, 24/7 News, Iceland, Control, Norman Rockwell, Conservatives, Failed Banks, June Cleaver, Trendspotting, Society, Europe, Anxiety, Portugal, Nostalgia, Pension Funds, Bono, Business News
Marian Salzman

This is the tenth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide ...

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Gender Bender

Marian Salzman | Posted 05.25.2011

Read More: Women, Gender Stereotypes, Gender Bias, Fertility Rates, Worth, Title IX, Gender Parity, Men, Sadie Hawkins Day, Trends, Class-Action Lawsuit, Sexuality, Newsweek, Gender Equality, Education, Trendspotting, Hillary Clinton, Sex Objects, Suffragette, World Economic Forum, Business News
Marian Salzman

The dizziest heights of political, corporate and academic power are still be occupied by men -- but for how much longer, and with what effects on classroom, boardroom and (Senate) cloakroom?

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Separated at Worth

Marian Salzman | Posted 05.25.2011

Read More: Verizon, Ge, Worth, Wal-Mart, Downsizing, Harley-Davidson, Trends, Compensation, The Fed, Emo Bling, Goldman Sachs, Executive Compensation, Wall Street, Gender Gap, Trendspotting, Tax Cuts, Emotional Wealth, Job Creation, Business News
Marian Salzman

This is the eighth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide...

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Reinvention, Part II

Marian Salzman | Posted 05.25.2011

Read More: Reinvention, Tony Hayward, Lindsay Lohan, Bankruptcy, Bp, Trust, Trends, Corporate Social Responsibility, Anger, Social Entrepreneurship, Celebrity Spokespeople, Tiger Woods, Trendspotting, Social Value, Bernard Madoff, Climate Change, Rehabilitation, Csr, Brands, Business News
Marian Salzman

This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwid...

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Yes, We Can...Reinvent Ourselves

Marian Salzman | Posted 05.25.2011

Read More: Reinvention, Recommitment, Optimism, Reflection, Maslow's Hierarchy of Needs, Trends, Capitalism, Refocus, Peace Corps, Volunteerism, Mycasting, Politics, Social Media, Oprah Winfrey, Marc Andreessen, Life Change, Online Dating, Trendspotting, Ted, Celebrity, Entrepreneurship, Business News
Marian Salzman

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide ...

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Public Mycasting System

Marian Salzman | Posted 05.25.2011

Read More: Social Media, American Narrative, Interactivity, Connectivity, Nouriel Roubini, Content, Andrew Sullivan, The Kardashians, Ivanka Trump, Trendspotting, Novels, Trends, Self-Expression, Storytelling, Sincerity, Mycasting, Blogging, Technology News
Marian Salzman

From mommies' to men's blogs, from food diaries to fanzines, the universal-access realm of online is a new storytellers' paradise with handy short installments as the universal language.

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It's October; Let's Work!

Richard Laermer | Posted 05.25.2011

Read More: Grammar Check, Work, Attention to Detail, Columbus Day, Trendspotting, October Madness, Laziness, Workaholism, Richard Laermer, Goals, Business News
Richard Laermer

Here we are, in one of two months where we are actually supposed to work. Funny, right? No. Not really. This is the true month of our discontent. We ...

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Silly Bandz: All the Rage With the Kids These Days

Annie Stamell | Posted 05.25.2011

Read More: Trendspotting, Silly Bandz, Trends, Silly-Bandz, Tweens, Hipsters, Justin Bieber, Fashion Trends, Style News
Annie Stamell

Like most fads, Silly Bandz seem to have been nowhere and are suddenly everywhere. What I want to know now is, what happens next?

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Tips For Sneaking Into Fashion Week: Dress Like You Belong

Michelle Madhok | Posted 05.25.2011

Read More: Fashion Week, New York Fashion Week, Trendspotting, Bryant Park, Fashion Trends, Style News
Michelle Madhok

5 pieces to help you fool even the bitchiest of PR chicks at the door -- just please, please don't wear them all together.

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New York Was the Internet

David Dixon | Posted 05.25.2011

Read More: tmz.com, Internet, Punk, Nightclubs, Celebrity Gossip, Doc Martens, New York Restaurants, Trendspotting, Electronic Music, Websites, Trends, Fashion, Pop Culture, Music, New York, East Village, New York News
David Dixon

After returning to LA after a long visit to Manhattan, I pondered what about New York had changed since the time that I lived there for almost a decade in the 1990s. The answer is a lot.

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Not In Love With New Anymore

Schuyler Brown | Posted 11.17.2011

Read More: Marketing Trends, Consumerism, Neophilia, Newness, Schuyler Brown, Trendspotting, Trends, Marketing, New Thinking, Green Living, Consumption, Consumer Spending, Healthy Living News
Schuyler Brown

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

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Trends for the Next Era

Jane Buckingham | Posted 05.25.2011

Read More: Trendspotting, Social Media, Religion, Trends, Green Living, Susan Boyle, Fashion Trends, Style News
Jane Buckingham

Oh, to have a crystal ball and know where we'll all be five years from now. It's certainly a lot easier to predict the hot nail color for spring.

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Story of Reusing The City: Welcome to High Line

Richard Laermer | Posted 05.25.2011

Read More: Values, Parks, Trendspotting, Reuse, Trends, Green Living, High Line, Friends of the High Line, Bryant Park, New York City, New York, New York News
Richard Laermer

Here, a town with many (other) problems turned an eyesore into what New Yorkers value most -- a public space that cost us nothing out of pocket.

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Publishing Is Dead [Part 2]: Can We Make It About Writers For A Change?

Richard Laermer | Posted 05.25.2011

Read More: Publishing, Writers, Tolstoy, Vanity Press, Death of Publishing, Laermer.com, Trendspotting, Book Business, Reading, Literature, Books, Media News
Richard Laermer

Write your masterpiece, put it on Amazon or in the back of your van, take it to the willing with spare cash at a state fair. If it's good it'll sell. You just got to make them open it up.

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Introducing a New Holiday: "Totally Honest with Yourself Week"

Richard Laermer | Posted 11.17.2011

Read More: Holiday, Celebrate, Honesty, Laermer.com, Trendspotting, New You, Good News, Betterment, Relationships, Economy, Fat, Jobs, Sex, Celebrations, Bad Diets, Holidays, Feeling Better, Ho, Thwyw, Healthy Living News
Richard Laermer

Ah, spring. A time to clean your house, but in my own way of thinking: Let's start to celebrate a new holiday this year in honor of what I'm dubbing Spring Cleaning for Our Souls: So it's Totally Honest with Yourself Week!

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