By 2010, studios were regularly using Twitter to promote their films. The other nice thing about 2010 is that it gives enough distance to get an accurate look at what happens to these accounts. Of the accounts that I found, here is how each of them died.
As is usually the case for New Year's weekend, there are no new wide releases, leaving the field for holdover domination and a couple smaller pictures to make a last-minute Oscar-qualifying limited opening.
As trivial as Ghostbusters and G.I. Joe may seem, those 80s archetypes in film, tv, video games, toys, commercials, sports and music made a lasting imprint that shapes the most serious political debates of the day.
That Disney was able to convince the moviegoing populace that they wanted to see a sequel to a 28-year old film that barely anyone remembers in any detail is both a testament to Disney's marketing skill and a sad commentary on blockbuster filmmaking.