While the consumer is motivated to save money the desire to spend money runs deep in our culture.
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Even yogis have their moments: We scream at our kids. We tell a fib here or there. We might choose to indulge in a trashy magazine rather than rereading the Bhagavad Gita.
At a time when weak consumer spending has many clothiers singing the blues, officials at True Religion Apparel started the year on a cheery note.
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