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Trust in Business

9 Ways to Scare the Socks Off Your Millennials This Halloween

David Horsager | Posted 01.23.2014 | Business
David Horsager

Companies that survive past 2025 will be those that develop the trust of the millennial workforce, while maintaining the trust of previous generations. Companies that disregard the mind-frame and work-style of Gen Y will scare away top talent and consumer dollars.

How Trust Became the Currency of Business

Kellie Cummings | Posted 08.03.2013 | Business
Kellie Cummings

Confidence, a way of expressing competence, lends itself more readily to business discussions because it is measurable. Confidence can be objectively assessed and quantified.

After the Debacle: How News Corp Can Rebuild Trust

Patricia Harned | Posted 09.24.2011 | Business
Patricia Harned

Full-page newspaper ads and personal apologies to the victims of this scandal look impressive. But post-recession consumers, who are more aware of the character of a parent company than ever before, are unlikely to be persuaded by gestures.