LOS ANGELES — In the heyday of "American Idol," the notion that it could fall ratings victim to a zombie slugfest or standard crime drama would ...
We are taking way too many drugs for dubious or exaggerated ailments. What the drug companies are doing now is promoting drugs for long-term use to essentially healthy people.
NEW YORK -- TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday. CALM ...
A lot of older actors and actresses are doing commercials. There is nothing new about that, but once you've hit Baby Boomer and beyond, the types of commercials seem to have a sameness about them...
An Acer laptop has the power to turn Megan Fox into a brilliant marine biologist who talks to a dolphin. Talk about a transformer! In a new comm...
It's a system that resists any notion of serious regulation. Can you imagine the outcry that would erupt if some government agency tried to screen the content of campaign commercials for accuracy before they went on the air?
Mitt Romney's presidential campaign released four new TV ads Friday morning, each of them tailored to a specific swing state. The ads will run in O...
Ad man Jerry Comyn, who wrote a "take this job and shove it" email that went viral, says he's living happily ever after, far away from advertising. He...
When my son, James was two years old, and I heard the jazzy music of an erectile dysfunction commercial start playing, I wanted to throw a penalty flag.
You don't need Don Draper to create a memorable advertisement. If these awful local TV commercials are any indication, all it takes is a camera, a cat...
Clean, inspiring piano track? Check. Drums for emphasis? Yup. Children doing cute things? Got it. Cello and violin alternating as the story comes to a...
Focus on the Family denies that the crossover appeal of religious rookie quarterback Tim Tebow is the sole reason the conservative Christian ministry ...
WASHINGTON — Legislation to turn down the volume on those loud TV commercials that send couch potatoes diving for their remote controls looks li...
This week we were so excited to launch a new T.V. ad featuring Sheryl Crow, speaking about The Humane Society of the United States' work confronting animal cruelty and asking people to get involved.
Rory Reid, Democratic candidate for governor of Nevada, has finally released an ad that mentions his last name after months of playing down his politi...
While much ad market is still struggling, this summer BusinessWeek wondered if cheap, easy-to-produce local TV ads could be the next bright spot in th...
WASHINGTON — Television viewers jarred by abrupt spikes in volume during commercial breaks may someday be able to give their mute buttons a rest...
Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products...
Our opponents are tenacious -- and well-funded. The anti-marriage campaign in Maine is being led by the same groups that ran the Yes on Proposition 8 campaign in California last year.
WASHINGTON — A group opposed to President Barack Obama's health-care proposals is planning an ad campaign to run locally while the first family ...
Americans United for Change, a key Democratic-backing group, will begin airing an ad today aimed at prodding Senate "centrists" to support President O...
Once thought to be the sole recession-proof property on television, big-ticket sports are showing signs of vulnerability in the fourth quarter, with a...
The undecideds have been staring at the menu now for almost a year--why haven't they made up their minds? Here is how these voters break down, and how they are likely to act today.
Another ominous sign for the McCain campaign is the most recent polling average by Real Clear Politics, which has Barack Obama leading -- albeit barel...
Voters in swing states -- and this, Colorado, appears to be the mother of all swing states -- are treated to a nearly endless barrage of political advertising and discussion.
