(Repeats Sunday item to widen distribution) By Lisa Richwine and Liana B. Baker May 12 (Reuters) - U.S. broadcast networ...
A lot of older actors and actresses are doing commercials. There is nothing new about that, but once you've hit Baby Boomer and beyond, the types of commercials seem to have a sameness about them...
Annie's latest commercial is seemingly meant to drive audiences to the Palace Theatre in Times Square. I had to watch the spot back after it ran across the television in order to figure out what was being promoted.
Advertisers frequently trade on the implicit trust we have in medical professionals to sell products for their clients. For example, an advertisement promoting the consumption of 5-Hour Energy has recently been running on television.
It's difficult to embrace the hype while wading in a sea of black.
Even after Election Day has passed, pressure has to continue on Congress, the IRS, the FCC and the Federal Elections Commission -- despite its current, weakened and feckless status. Dark money has to be dragged, kicking and screaming, into the light.
Reports that Go Daddy was stripping the strip-tease from its ads were barely true, as it turns out. The domain-naming and web-hosting site's new comme...
It is how the greatest brands remain the greatest brands; they can not only withstand creative destruction, they thrive in it.
Dish Network Corp. DISH +0.61% Chairman Charlie Ergen said a new ad-skipping feature that has infuriated major broadcast TV networks is a "competitive...
Already a fast-track brand, Skinnygirl Cocktails turned to an old ad platform for a pick-me-up. The company, founded by reality show star Bethenny ...
Is Weiner readying Peter's so easily turned head for the chopping block?
When it comes to marketing, Starbucks has usually relied on word-of-mouth and social media to raise awareness about its products. And in many markets,...
LOS ANGELES -- Lowe's Home Improvement has found itself facing a backlash after the retail giant pulled ads from a reality show about American Muslims...
NBC axed the show after episode 3. Feminists, parents and anti-porn groups that boycotted the program are elated -- but arguably Playboy will come out on top for three reasons.
How would you react if you found out that the basis of your business model was bogus? That's the nightmare that the television industry is finally waking up to, and I bet that online media won't be far behind.
Facebook has already facilitated social and political revolutions across the world -- now it needs to use the same courage and foresight that made it the world's most popular website to lead a green IT revolution.
Everyone knows that advertising has long been used to influence society -- particularly around consumption of goods. But advertising has also been use...
There are some indisputable facts in our glorious world. Men can't give birth. You can't cheat death. And you can't educate your way to creativity.
All of us should be concerned about Glenn Beck's verbal assault on George Soros and his mocking of the Holocaust. Yet, this is more than a Jewish issue.
Advertising is a piece of a puzzle and an agency can not pick and choose when their work has value. They must either accept partial responsibility for any outcome or none.
We must tip our hats to the creative and strategic geniuses among us who took one of the most embarrassing maladies literally known to man and made it sexy.
On the verge of stardom is Flo, the heavily made-up, motor-mouthed ball of cheer whose bright white smile and manic love for Progressive Insurance has divided audiences.
One study found that unhealthy cereals are the most aggressively marketed cereals to kids. These cereals that contain 85 percent more sugar and 65 percent less fiber than adult cereals.
Let's pause and remember a simpler time, when oil was still our friend, it didn't matter what food you ate, and being a friend to the earth meant noth...
Most people settle onto the couch and flip on the TV in order to unwind and relax. We have our favorite shows and there are even certain commercials t...
