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Tv Advertising

Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News
Mitchell Markson

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

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TV: Sex, Guns, and Frito-Lays

Michelle Howard | Posted 11.29.2009 | Living

Read More: Sex, Violence, Drugs, Teen Sex, Tv, Obesity, Childhood Obesity, TV Advertising, Teenagers, Teenage Tv Consumption, Television, Unhealthy Lifestyle, Kids and Guns, Guns, Living News
Michelle Howard

I’m not going to tell you to kill your television. I’m a pacifist. But how about a little habit changing? Just push that little button on your remote that says “off.”

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Verizon, Lowe's, Johnson & Johnson, 13 more drop Glenn Beck

James Rucker | Posted 09.24.2009 | Media

Read More: Fox News, Glenn Beck, ColorOfChange.Org, Petition, Advertising, TV Advertising, Media News
James Rucker

Our campaign calling on Glenn Beck's advertisers to stop supporting his show continues to pick up steam. Today, we're announcing that 16 more companies pledged not to run their ads on Beck's show.

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Let's Face It -- We're Brandwashed.

Sarah O'Leary | Posted 08.14.2009 | Media

Read More: Retailers, Sales, Retail Sales, Shopping, Advertising, Marketing, Consumers, Retail, Media, TV Advertisements, Business, Consumer Spending, TV Advertising, Media Companies, Advertising Strategy, Marketing Strategy, Marketing Companies, Media News
Sarah O'Leary

Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."

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English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 09.12.2009 | Business

Read More: Mobile Marketing, Chris Brassington, Fox Sports en EspañOl, Mediaweek, Mobile, 2ergo, Mobile Internet, Internet, Paul Laureano, Cell Phones, T-Mobile, Cell Phone Usage, Marketing Trends, Toyota, AT&T, Sprint, Cell Phone Voters, Ford, TV Advertising, Brand-Marketing, Advertising Campaigns, Online Advertising, Internet Advertising, Advertising Age, Viral Marketing, Business News
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

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You're Spending Too Much On Advertising

Sarah O'Leary | Posted 08.05.2009 | Business

Read More: Marketing, Sales, Business, Shopping, Marketing Trends, Advertising Campaigns, Online Advertising, Advertising, Advertising Age, Internet Advertising, Viral Marketing, Advertising Agencies, Online-Marketing, TV Advertising, Business News
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

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R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 08.04.2009 | Business

Read More: Retailers, Sports, Retail Industry, Marketing Trends, Sales, Retail Sales, Advertising, Investment, Gatorade, Marketing, Retail, Shoppers, Business, TV Advertising, Business News
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

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More Ads Coming To TV

AP | DEBORAH YAO | Posted 09.02.2009 | Media

Read More: Ads, Television Advertising, TV Advertising, Television, Advertising, Tv, Media News

PHILADELPHIA — Coming soon to your TV: More advertising, in places you might not expect. The ads are showing up where people used to enjoy a br...

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Sales Training: All Oganizations Must Shift Focus Now

Grant Cardone | Posted 08.23.2009 | Business

Read More: Sale Training, Advertising-Online, Advertising, Economy, Grant Cardone, Online-Marketing, Recession, Selling in a Recession, TV Advertising, Business News
Grant Cardone

Marketing, advertising, organizing, planning will not get you through this business cycle; selling products and services is the critical make break point of every organization in today's economy.

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Sales Training Critical During Recession

Grant Cardone | Posted 08.22.2009 | Business

Read More: Sale Training, Grant Cardone, Economy, Recession, Selling in a Recession, Advertising-Online, Advertising, Online-Marketing, TV Advertising, Business News
Grant Cardone

Advertising, no matter how effective your jingle or offer, has to compete with shock media, doomsday reporting, the latest celebrity scandal, reality TV and TiVo.

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Advertising And Modern Minstrelsy: What's Funny About Race Roleplaying? (VIDEO)

Christine Huang | Posted 08.21.2009 | Media

Read More: Media, Entertainment, Race, Advertising, TV Advertising, Taco Bell, Media News
Christine Huang

When is race roleplay and cultural appropriation okay? When is it acceptable, and when is it derogatory?

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The Hostile Takeover of Childhood

John W. Whitehead | Posted 07.17.2009 | Living

Read More: Advertising, Children, Ipod, Preteen, Advertising Campaigns, Online Advertising, Raising Children, TV Advertising, Living News
John W. Whitehead

The media onslaught begins early, often abetted by well-meaning parents who have bought into the trendy but unfounded "smart baby" pitches from media conglomerates

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In Praise of Injustice (Accentuate the Negative)

Eli Dansky | Posted 06.30.2009 | Politics

Read More: Hate Crimes, Activism, Efca, Obama, Matthew Shepard, Gay Marriage, Civil Rights, TV Advertising, Torture, Advocacy, Politics News
Eli Dansky

Let's restore despair and self-righteousness, along with shame/fearmongering, to their rightful places in the activist's arsenal.

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The Hamsters in That Kia Soul Commercial: Why are They Funny? (VIDEO)

Mark Blankenship | Posted 06.18.2009 | Media

Read More: Ads, Automobiles, Commercials, Entertainment, Advertising, Kia Soul, Cars, Kia, Hamster, TV Advertising, Funny Videos, Videos, Media News
Mark Blankenship

You have to admire a car company that refuses to accept the less-than-ferocious image the public imposes on it. That attitude is scrappy. It's cool.

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Heineken Is Just Our Friend (VIDEO)

Mark Blankenship | Posted 06.04.2009 | Entertainment

Read More: Television, Biz Markie, Commercials, Songs, Hip Hop, Rap, Advertising, Alcoholism, Alcohol, Beer, Heineken, Biz-Markie-Politics, Hip-Hop, TV Advertising, Rap Music, Entertainment News
Mark Blankenship

Have you seen this new Heineken commercial, "Let a Stranger Drive You Home?" Last week, it shot Biz Markie's 1990 hit "Just a Friend" onto the iTunes bestsellers list.

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What Kind of Person ARE You? Just Ask a TV Advertiser!

Jilly Gagnon | Posted 05.20.2009 | Comedy

Read More: Humor, Hot Wheels, TV Advertising, Icarly, Golden Girls, Axe Body Spray, Will Ferrell, Advertising, Satire, Girls Gone Wild, Alex Trebek, Spongebob, Target Demographics, Demographics, Comedy, Humor and Satire, Wilford Brimley, Comedy News
Jilly Gagnon

It's been another long day, and all you want is to throw on your night pants, sit back with an adult beverage in hand, and act according to your target viewing demographic.

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Burger Tween

Elizabeth Birch | Posted 05.18.2009 | Living

Read More: Commercials, Burger King Ads, Advertising, Kids, TV Advertising, Burger King, Living News
Elizabeth Birch

True Child will be dedicated to helping children -- boys and girls -- break through narrow stereotypes about what it is to be a boy or a girl in our culture to day.

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Ad Research: From Obama Political Ads to Cheese-Flavored Snacks

Mike Smith | Posted 04.15.2009 | Politics

Read More: Stan Greenberg, Obama for America, David Axelrod, Joel Benenson, Unilever, Advertising Research Foundation, Neuromarketing, Benenson Strategy Group, Advertisement, Obama Advertisement, Advertising, Barack Obama, TV Advertising, Politics News
Mike Smith

Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?

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The Perilous Future of TV

Nicko Margolies | Posted 05.14.2009 | Media

Read More: Entertainment, Television, Boxee, Hulu, Media, Advertisement, Advertising, TV Advertising, Media News
Nicko Margolies

The business model of TV advertising has struggled to transfer successfully onto the internet as consumers seek out ease of use and quick results for their favorite content.

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TV's 15 Most Lucrative Primetime Shows

Forbes | Lacey Rose | Posted 05.10.2009 | Media

Read More: Television, TV Spending, TV Advertising, Television Ad Spending, Tv, Media News

To determine which TV series generate the most money, we turned to TNS Media Intelligence, a division of Taylor Nelson Sofres that tracks ad spending....

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"America, Is That Really You?"

Andrew Sargus Klein | Posted 04.17.2009 | Entertainment

Read More: Miller High Life, Errol Morris, Marketing, Ad Campaign, Advertising, Beer, TV Advertising, Entertainment News
Andrew Sargus Klein

When it comes down to it, we're being sold shitty beer really well, and there's something to be said for appreciating a 15-30 second spot that doesn't demean your capacity as a functioning adult.

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Infomercials Hit Prime Time As Ad Market Slows

New York Times | STEPHANIE CLIFFORD | Posted 02.27.2009 | Media

Read More: Television, TV Advertising, Infomercials, Advertising, Broadcast TV, Media News

It is a sign of just how bad the advertising market is: infomercials are running during network prime time, filling slots that automobiles and banks o...

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The Final Jack Myers Media Business Report. It's Time to Get Into the Game.

Jack Myers | Posted 02.19.2009 | Business

Read More: The Internet, Old Media vs. New Media, Web, Websites, Media, Business, TV Advertising, Old Media, Internet, Advertising, Online Advertising, Old Media Death Watch, Online, New Media, Facebook Advertising, Technology, Business News
Jack Myers

Our industry is faced with an advertising depression, a rapid acceleration of media fragmentation, and audience shifts to non ad-supported media.

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Network TV Upfront Forecast: Bad News/Good News Scenarios

Jack Myers | Posted 02.13.2009 | Business

Read More: Tv, Ad Spending, Economy, Online, Network Upfronts, Network TV, Advertising, Cable Tv, TV Advertising, Business News
Jack Myers

The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.

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The TiVo Imperative: Educate and Entice Viewers to "Want to Watch" Commercials and New TV Series

Jack Myers | Posted 02.06.2009 | Business

Read More: Tivo, Tom Rogers, Advertising Crisis, TiVo Advertising, Advertising, TV Advertising, Business News
Jack Myers

While broadcast networks have been ambitious in delivering full programming to viewers via online alternatives, they remain entrenched in traditional relationships with advertisers.

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