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TV Ad Wars: McCain Takes His Last Shot(s)

William Bradley | Posted 05.25.2011 | Media
William Bradley

For all the rumor-mongering about Obama as a "Manchurian candidate," there is no silver bullet to defeat the vampire that haunts the nightmares of the far right. Reality is dawning.

TV Ad Wars: McCain's "Joe The Plumber" Campaign (Seriously)

William Bradley | Posted 05.25.2011 | Media
William Bradley

McCain is going with Joe the Plumber as the advertising centerpiece of his campaign and absent some fantastic new character attack against Obama, it's his best shot left at an economic message.

Obama Can Use Humor to Connect with Voters and Corner McCain

Jonathan Leigh Solomon | Posted 05.25.2011 | Entertainment
Jonathan Leigh Solomon

The crowd always has the power - the power to not give the comedian the laugh. If you want people to elect you leader, it's best to avoid putting yourself in a position of having less power.

Obama Finally Fastest In TV Ad Wars

William Bradley | Posted 05.25.2011 | Media
William Bradley

It's all negative all the time now in the TV ad wars. For once, Obama has stolen a march on McCain in the campaign hit parade. And his attack strategy seems to be much more on the axis of decision for this election.

12 Reasons Why McCain Can Still Win

William Bradley | Posted 05.25.2011 | Politics
William Bradley

So, you think it looks really good for Barack Obama. Well, maybe so. Yet, Obama can still lose this. Though I'm not planning to head over to Vegas to shoot craps (John McCain's favorite) on that deal.

Behind Team McCain's Sudden Gambit

William Bradley | Posted 05.25.2011 | Politics
William Bradley

This is an attempted reboot in a losing scenario. McCain has been all over the lot on the financial crisis. He is a staunch deregulationist, at a moment in history in which it is clear that that approach has failed.

Distract and Detract: Team McCain Follows Form In Crisis

William Bradley | Posted 05.25.2011 | Media
William Bradley

In a political crisis, Team McCain moves to change the subject and stay away from what may be unfriendly issues and instead switches back to a negative focus on Obama's personality and image.

New Microsoft Ad: I'm a Mac, but I'm Listeninge

Raymond Leon Roker | Posted 05.25.2011 | Media
Raymond Leon Roker

Apple has been having its way with Microsoft for a while now, but the one-sided televised fight for tastemaker supremacy has just gotten interesting.

Our Hobbesian Media Culture May Trump Obama's Big Issue Opportunity

William Bradley | Posted 05.25.2011 | Media
William Bradley

The absence of clarity around Obama's policy on the present crisis presents opportunity in the Hobbesian media universe. Vagueness can be cast as anything. In this case, probably something bad.

Deconstructing The Big Mac Attack: 12 Key Things To Understand

William Bradley | Posted 05.25.2011 | Media
William Bradley

Here's what Team McCain is doing, with its advertising and overall messaging, to give the veteran senator a pretty good chance of winning the White House.

Sex and the Swedish Censor

Jacqueline Leo | Posted 05.25.2011 | Media
Jacqueline Leo

Although Svennson's initiative is directed at television, it will have a chilling effect on other advertising if it passes Parliament, and it may even affect French and British politics.

Obama Counter-Programs The RNC, And Hurricanes Sarah And Gustav

William Bradley | Posted 05.25.2011 | Media
William Bradley

What a bizarre week for Obama to mount a counter-programming effort. He has the RNC and Hurricanes Gustav and Sarah. It's going pretty well for him -- not that he has all that much to do with it.

Distract And Detract: McCain Counter-Programs The DNC, And Himself

William Bradley | Posted 05.25.2011 | Media
William Bradley

Free from the no doubt horrifying responsibility to run positive TV ads during the Olympics, the campaign is back to its all-attack ways.

How TV News Should Handle Campaign Ad Releases

Phil Trounstine | Posted 05.25.2011 | Politics
Phil Trounstine

McCain's campaign is playing the TV news shows for hapless fools -- getting millions of dollars in exposure for attack ads for which the campaign never intended to buy major air time.

Four On The Floor: Mac TV

William Bradley | Posted 05.25.2011 | Politics
William Bradley

So why did lovable old John McCain suddenly put out FOUR negative TV ads in less than two weeks? Are new campaign director Steve Schmidt and company crazy like foxes? Or just crazy?

McCain Tries To Counter-Program A Wave

William Bradley | Posted 05.25.2011 | Politics
William Bradley

With the eyes of the world, and the U.S. media, trained intently on Obama during his week-long tour of the Middle East and Europe, for McCain, there is the question of what to do while all this is going on.

TV Ad Wars: Changing McCain v. Working Obama

William Bradley | Posted 05.25.2011 | Media
William Bradley

While insiders obsess over the constant back-and-forth on cable news and in the blogosphere, the campaigns seek to drive longer range messages for the non-insiders who will decide the election.

TV Ads Losing Their Effectiveness

Ad Age | Steve McClellan | Posted 05.25.2011 | Business

A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...