Will Scaled Social Conversation Drive the Death of the GRP?
Shiv Singh
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Posted 05.08.2013
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Business
Read More:
Television,
Social TV,
Social Media,
Marketing,
Gross Rating Point,
Advertising,
Tv Metrics,
Business News
The numbers this year for the Super Bowl were staggering, with some 28 million tweets generated during the event with millions associated with the Pepsi halftime show alone. But it had me thinking further about gross rating points (GRP) as an anchor metric for television advertising.
