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Tween Marketing

Why I Allow My Daughter to Wear THIS

Stephanie Covington Armstrong | Posted 09.12.2013 | Parents
Stephanie Covington Armstrong

My girlfriend couldn't contain the surprise and horror at what my daughter was wearing in public. She stared at me open-mouthed, waiting for some sensible answer, like maybe all of my child's pants were dirty or better yet, stolen.

A Locker Chandelier?

Annmarie Kelly-Harbaugh | Posted 10.29.2012 | Parents
Annmarie Kelly-Harbaugh

Thanks to some exceptional pre-tween marketing, Katie now views the locker as an "extension of her style." She's 7.