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Tween Marketing

Why I Allow My Daughter to Wear THIS

Stephanie Covington Armstrong | Posted 10.30.2012 | Parents
Read More: Women, Motherhood, Parents-Teens, Parenting Advice, Parents, Back to School Clothes, Tween Marketing, Dress Code, Mothers and Daughters, Tweens, Short Shorts, Parents News
Stephanie Covington Armstrong

My girlfriend couldn't contain the surprise and horror at what my daughter was wearing in public. She stared at me open-mouthed, waiting for some sensible answer, like maybe all of my child's pants were dirty or better yet, stolen.

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A Locker Chandelier?

Annmarie Kelly-Harbaugh | Posted 10.29.2012 | Parents
Read More: Marketing to Children, Tweens, Parenting, School, Back to School, Lockers, School Supplies, Tween Marketing, Marketing to Tweens, Back to School Supplies, Parents News
Annmarie Kelly-Harbaugh

Thanks to some exceptional pre-tween marketing, Katie now views the locker as an "extension of her style." She's 7.

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