Admitting defeat, I was dragged onto Twitter kicking and screaming. I thought it was a necessary evil. And I was wrong. In the past year, I've grown fond of Twitter. It might be partially due to cognitive dissonance. But it's also due to six benefits that no one mentioned.
The days of dropping comments into a box are long gone. Now, someone can go right on Facebook or Twitter and be in charge of a company's brand. They can make or break how people perceive a company in a very short period of time.