It's difficult, if not impossible, to fully understand something without experiencing it firsthand. This is true in business, life and love. Last week, I had a humbling experience on a trip to Haiti that reminded me of the importance of experience.
Today, skip the Starbucks coffee (it's burnt anyway) and put your dollars towards a cause that you believe in -- because to impart real, meaningful change in the world, people will need to believe that the underlying causes of poverty are solvable. I do.
When considering a career path, I'm sure you've been told to"follow your passion," right? If you're doing something that inspires and motivates you more than anything else, it's probably a good road to be on. But this question likely has left you wondering: what is my passion...?
I see our American culture becoming less about conspicuous consumption, and more about "conscious consumerism." Traditional philanthropy is not going to feed the world's hungry, but a more conscious consumer and a more caring entrepreneur just might.
What makes our company different from any other company in the market is that for every bar sold, we give a medically-formulated nutrition pack to a malnourished child in a developing country.