U by Kotex

How to Advertise Down There

Susan Kim | Posted 05.25.2011

Read More: Susan Kim, Flow: The Cultural Story of Menstruation, Femcare, U by Kotex, Kotex, Menstruation, Fcc, Advertising, Media News
Susan Kim

From the earliest days of commercial pads, one hundred-plus years ago, femcare advertising has been a virtual saga of prudishness, cluelessness, and excessive caution bordering on total hysteria.

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Tampon Ads Get Real

New York Times | Andrew Adam Newman | Posted 05.25.2011

Read More: U by Kotex, Tampons, Tampon Ad, Ubykotex, Kotex Ad, Style News

A COMMERCIAL for U by Kotex, a new line from the 90-year-old feminine care brand, opens with an actress in her early 20s who says, "How do I feel abou...

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