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Here's How #myNYPD Could Be Saved

Beverly Macy | Posted 04.28.2014 | Media
Beverly Macy

After 9/11, the only bigger brand in America than the NYFD (New York Fire Department) was the New York Police Department. They were bonafide heroes and just could do no wrong. So how is it that NYPD brand was literally taken down with one careless hashtag (#myNYPD) this past week?

DISRUPT: Customer Pays Twitter to Complain About British Airways

Beverly Macy | Posted 09.03.2013 | Business
Beverly Macy

Total disruption is unfolding in real-time around lost luggage and an angry customer. But this time there's a new twist. The customer PAID Twitter for...

Here's How Controversy and Engagement Are Shaping This Year's Social Super Bowl Ads

Beverly Macy | Posted 04.04.2013 | Sports
Beverly Macy

Two things are happening in this year's race to Super Bowl advertising greatness: 1. Early social buzz and engagement are critical. Nearly everyone'...