The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.
The idea of structuring processes and tasks to most efficiently utilize employees' time and workload has an intuitive appeal -- isn't efficiency a goal many countries cherish and many people strive towards?