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Ultimate Beverage Challenge

Mixology As Spectator Sport: What's The Deal With Bartending Competitions?

Tony Sachs | Posted 01.25.2014 | Taste
Tony Sachs

When did bartending become a spectator sport? And how? And for heaven's sake, why?

I Came, I Saw, I Got Blasted: The Ultimate Wine, Spirits & Cocktail Blast Event Recap

Tony Sachs | Posted 12.17.2011 | Home
Tony Sachs

Part industry gala, part trade show, part cocktail party, part cheesy wedding. The second annual Ultimate Blast, hosted by the Ultimate Beverage Chal...