Technology is a tool. In the end it's your people who are going to use that tool to their best advantage. They, and you, are responsible for the results. Not software. Not hardware. Not long underwear.
Five years ago, Northwestern football and home-field advantage were far from synonymous. Now in 2012, that picture is a faint memory. Visiting fans instantly know that Chicago's Big Ten Team is open for business, with football at the center of its sales pitch.