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Under Armour

Finding Business Wisdom in a Box of Matzah

Alan Gregerman | Posted 04.16.2014 | Business
Alan Gregerman

Even if the heart of your 'offerings' is all about authenticity or a certain biblical requirement. The most enduring businesses, offerings and people are the ones that consistently figure this out.

Is It Really Under Armour's Fault?

Gene Marks | Posted 02.21.2014 | Small Business
Gene Marks

Technology is a tool. In the end it's your people who are going to use that tool to their best advantage. They, and you, are responsible for the results. Not software. Not hardware. Not long underwear.

High-Tech Uniforms To Blame For U.S. Struggles?

AP | RAF CASERT | Posted 02.15.2014 | Sports

SOCHI, Russia (AP) — U.S. skaters were looking to rebound from an awful start in the Sochi Olympics by slipping back into old suits that should have...

Misty Copeland Proves Ballerinas Are Bad-Ass Athletes Too

The Huffington Post | Julee Wilson | Posted 01.31.2014 | Black Voices

Under Armour's campaigns are usually packed with professional athletes flexing their physiques in the brand's premium sportswear -- not the likes of p...

WestJet's Viral Miracle and the Year of the Emotional Brand

Kellie Cummings | Posted 02.25.2014 | Business
Kellie Cummings

As financial success becomes more commonplace, this emotional awakening will not go unnoticed by CEOs.

Under Armour Creates High-Performance Fitness Tracker

Posted 02.28.2013 | Healthy Living

By Lauren Hockenson Tracking a daily fitness and diet routine, no matter what the means or method, largely amounts to the same finite data: calor...

Nike Sued By Rival

AP | Posted 04.24.2013 | Business

NEW YORK — Under Armour Inc. wants to protect its "I will" catchphrase. The athletic clothing maker, based in Baltimore, has filed a trademark ...

The Ultimate Gift Guide For Sporty Friends

The Huffington Post | Posted 12.08.2012 | Teen

An intense sports practice should make you work up a sweat, but gift shopping for your best friend on the team definitely shouldn't. Whether you're sh...

Could Under Armour Play Major Role In College Hoops Recruiting?

USA Today | Posted 10.03.2012 | Sports

RICHMOND, Texas — Aaron Harrison Sr., a no-nonsense former military man, knows the pitfalls of recruiting process, so he exhibits total control over...

Northwestern Football: Chicago's Big Ten Team Is Open For Business (VIDEO, PHOTOS)

Chris Gentilviso | Posted 11.17.2012 | Chicago
Chris Gentilviso

Five years ago, Northwestern football and home-field advantage were far from synonymous. Now in 2012, that picture is a faint memory. Visiting fans instantly know that Chicago's Big Ten Team is open for business, with football at the center of its sales pitch.

Six Horse Racing Highlights From 2010

Liz O'Connell | Posted 05.25.2011 | Sports
Liz O'Connell

This year, advocates for the welfare of horses stepped up their game. And as for the sport? Some relatively new, relatively young race horse owners' commitment to the sport paid off.

The New Real Estate In Sports

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

What this really shows, both for Foxwoods and for Under Armour, is the ability to again be liquid and find unconventional cost efficient ways to grow brands through sports.

Athletic Cup Recall: Under Armour Cups BROKE When Struck

AP | Posted 05.25.2011 | Business

WASHINGTON — Under Armour Inc. has issued a voluntary recall of more than 200,000 athletic cups as they can break when hit, posing a risk of ser...

Wrigley Field Advertising: Under Armour Ads Not Going Anywhere

Reuters | Posted 05.25.2011 | Chicago

The Chicago Cubs baseball team and athletic apparel maker Under Armour Inc (UA.N) have reached a deal for the company to continue as the only advertis...

Smuggled Underwear At Gitmo Trigger Navy Investigation

ABC News' "The Blotter" | Stephen Grey and Brian Ross | Posted 05.25.2011 | Home

The discovery that two Guantanamo detainees were wearing unauthorized underwear --- Under Armour briefs and a Speedo bathing suit --- has apparently t...