iOS app Android app

Under Armour

Three Quotes To Help Entrepreneurs When Things Get Tough

Patricia G. Greene | Posted 10.28.2014 | Small Business
Patricia G. Greene

Dell has one of the more intriguing entrepreneurial histories, going from the fabled dorm room start-up, through growing the company and taking it public, stepping down as CEO, coming back as CEO, then leading it back to its current private iteration. Living through all these changes would seem to provide him with a business perspective not available to many other people.

6 Ads That Actually Celebrate Women

The Huffington Post | Nina Bahadur | Posted 10.24.2014 | Women

"Femvertising" is here, and it's probably here to stay. Ads catering to women and girls, citing feminism and female empowerment, and highlighting s...

New York Fall Fashion Week 2014 Is Here and Fitness Activewear Is Front & Center

Marni Salup | Posted 09.16.2014 | Style
Marni Salup

With more and more women spending time at the gym, an average of 3-4 times per week, there is a growing market for fashionable workout apparel.

If You Think Gisele Is Not An Athlete, Think Again

The Huffington Post | Avery Stone | Posted 09.04.2014 | Style

Supermodel Gisele Bündchen is no stranger to living under a world of scrutiny. But in this powerful new ad from Under Armour, Gisele -- who recent...

Inspiration From Misty and Under Armour: Are You Willing to Have What You Want?

Tiffany Crawford | Posted 10.08.2014 | Women
Tiffany Crawford

Often times in life it may "seem" as the odds are against you. It may seem like the cards are stacked against your favor. They are the moments that prepare you for what's to come. They prepare you for the message you are to share and the hearts you are to inspire.

Misty Copeland's Under Armour Ad Inspired All Of Twitter

The Huffington Post | Megan Mayer | Posted 08.02.2014 | Style

Move over, Michael Jordan, Misty Copeland is stealing the spotlight. If you haven't seen the ballerina's new Under Armour ad, it's absolutely mesme...

Thank You, Under Armour

Liz Olson | Posted 10.01.2014 | Women
Liz Olson

I just fell in love with ballerina Misty Copeland. And Under Armour.

Misty Copeland's Under Armour Ad Is Like Nothing You've Ever Seen

The Huffington Post | Jamie Feldman | Posted 08.01.2014 | Style

We've been anxiously awaiting Misty Copeland's first commercial for Under Armour ever since we learned that the American Ballet Theatre soloist signed...

Under Armour Just Made This 5-Year-Old Dog Attack Survivor Feel Like A Superhero

The Huffington Post | Mandy Velez | Posted 05.23.2014 | Parents

When a dog attacked 5-year-old Jasper Poole last April, the only piece of clothing that remained intact was his Under Armour shirt. He was playing...

Brave: The Heads-Down, No-Helmet Approach to Life

Kristin Shaw | Posted 06.29.2014 | Business
Kristin Shaw

When he was 12-years-old, Robin was climbing up Lookout Mountain in Colorado on his first road bike at 12 miles an hour long after dark one night. He heard a siren, and a police officer stopped him; it was way past curfew.

Finding Business Wisdom in a Box of Matzah

Alan Gregerman | Posted 06.16.2014 | Business
Alan Gregerman

Even if the heart of your 'offerings' is all about authenticity or a certain biblical requirement. The most enduring businesses, offerings and people are the ones that consistently figure this out.

Is It Really Under Armour's Fault?

Gene Marks | Posted 04.23.2014 | Small Business
Gene Marks

Technology is a tool. In the end it's your people who are going to use that tool to their best advantage. They, and you, are responsible for the results. Not software. Not hardware. Not long underwear.

High-Tech Uniforms To Blame For U.S. Struggles?

AP | RAF CASERT | Posted 02.15.2014 | Sports

SOCHI, Russia (AP) — U.S. skaters were looking to rebound from an awful start in the Sochi Olympics by slipping back into old suits that should have...

Misty Copeland Proves Ballerinas Are Bad-Ass Athletes Too

The Huffington Post | Julee Wilson | Posted 01.31.2014 | Black Voices

Under Armour's campaigns are usually packed with professional athletes flexing their physiques in the brand's premium sportswear -- not the likes of p...

WestJet's Viral Miracle and the Year of the Emotional Brand

Kellie Cummings | Posted 02.25.2014 | Business
Kellie Cummings

As financial success becomes more commonplace, this emotional awakening will not go unnoticed by CEOs.

Under Armour Creates High-Performance Fitness Tracker

Posted 02.28.2013 | Healthy Living

By Lauren Hockenson Tracking a daily fitness and diet routine, no matter what the means or method, largely amounts to the same finite data: calor...

Nike Sued By Rival

AP | Posted 04.24.2013 | Business

NEW YORK — Under Armour Inc. wants to protect its "I will" catchphrase. The athletic clothing maker, based in Baltimore, has filed a trademark ...

The Ultimate Gift Guide For Sporty Friends

The Huffington Post | Posted 12.08.2012 | Teen

An intense sports practice should make you work up a sweat, but gift shopping for your best friend on the team definitely shouldn't. Whether you're sh...

Could Under Armour Play Major Role In College Hoops Recruiting?

USA Today | Posted 10.03.2012 | Sports

RICHMOND, Texas — Aaron Harrison Sr., a no-nonsense former military man, knows the pitfalls of recruiting process, so he exhibits total control over...

Northwestern Football: Chicago's Big Ten Team Is Open For Business (VIDEO, PHOTOS)

Chris Gentilviso | Posted 11.17.2012 | Chicago
Chris Gentilviso

Five years ago, Northwestern football and home-field advantage were far from synonymous. Now in 2012, that picture is a faint memory. Visiting fans instantly know that Chicago's Big Ten Team is open for business, with football at the center of its sales pitch.

Six Horse Racing Highlights From 2010

Liz O'Connell | Posted 05.25.2011 | Sports
Liz O'Connell

This year, advocates for the welfare of horses stepped up their game. And as for the sport? Some relatively new, relatively young race horse owners' commitment to the sport paid off.

The New Real Estate In Sports

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

What this really shows, both for Foxwoods and for Under Armour, is the ability to again be liquid and find unconventional cost efficient ways to grow brands through sports.

Athletic Cup Recall: Under Armour Cups BROKE When Struck

AP | Posted 05.25.2011 | Business

WASHINGTON — Under Armour Inc. has issued a voluntary recall of more than 200,000 athletic cups as they can break when hit, posing a risk of ser...

Wrigley Field Advertising: Under Armour Ads Not Going Anywhere

Reuters | Posted 05.25.2011 | Chicago

The Chicago Cubs baseball team and athletic apparel maker Under Armour Inc (UA.N) have reached a deal for the company to continue as the only advertis...

Smuggled Underwear At Gitmo Trigger Navy Investigation

ABC News' "The Blotter" | Stephen Grey and Brian Ross | Posted 05.25.2011 | Home

The discovery that two Guantanamo detainees were wearing unauthorized underwear --- Under Armour briefs and a Speedo bathing suit --- has apparently t...