By Lauren Hockenson Tracking a daily fitness and diet routine, no matter what the means or method, largely amounts to the same finite data: calor...
NEW YORK — Under Armour Inc. wants to protect its "I will" catchphrase. The athletic clothing maker, based in Baltimore, has filed a trademark ...
An intense sports practice should make you work up a sweat, but gift shopping for your best friend on the team definitely shouldn't. Whether you're sh...
RICHMOND, Texas — Aaron Harrison Sr., a no-nonsense former military man, knows the pitfalls of recruiting process, so he exhibits total control over...
Five years ago, Northwestern football and home-field advantage were far from synonymous. Now in 2012, that picture is a faint memory. Visiting fans instantly know that Chicago's Big Ten Team is open for business, with football at the center of its sales pitch.
This year, advocates for the welfare of horses stepped up their game. And as for the sport? Some relatively new, relatively young race horse owners' commitment to the sport paid off.
What this really shows, both for Foxwoods and for Under Armour, is the ability to again be liquid and find unconventional cost efficient ways to grow brands through sports.
WASHINGTON — Under Armour Inc. has issued a voluntary recall of more than 200,000 athletic cups as they can break when hit, posing a risk of ser...
The Chicago Cubs baseball team and athletic apparel maker Under Armour Inc (UA.N) have reached a deal for the company to continue as the only advertis...
The discovery that two Guantanamo detainees were wearing unauthorized underwear --- Under Armour briefs and a Speedo bathing suit --- has apparently t...
