Kraft, Cadbury Deal: Cadbury Rejects Kraft Bid
LONDON — British candy maker Cadbury PLC rejected a renewed 9.8 billion pound ($16.4 billion) hostile bid from Kraft Foods Inc. on Monday after ...
Unilever
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Ad Research: From Obama Political Ads to Cheese-Flavored Snacks
Mike Smith | Posted 04.15.2009 | Politics
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Stan Greenberg,
Obama for America,
David Axelrod,
Joel Benenson,
Unilever,
Advertising Research Foundation,
Neuromarketing,
Benenson Strategy Group,
Advertisement,
Obama Advertisement,
Advertising,
Barack Obama,
TV Advertising,
Politics News
Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?
Television Unplugged? The Verdict on This Year's TV Upfronts
Jerry Weinstein | Posted 06.10.2008 | Media
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Lifetime,
Upfronts,
Myspace,
Nielsen,
Fox,
Tnt,
Cbs,
Comscore,
Merrill Lynch,
Apple,
NBC Experience,
Cnet,
B.E.T.,
Disney,
Gossip Girl,
Ugc,
Cw,
Abc,
Unilever,
Univision,
Kimmel,
Pbs,
Nbc,
Hbo,
Espn,
Fox Business Channel,
Advertising,
Comedy Central,
Hulu,
Fox News,
Trutv,
Pepsico,
Nbcu,
Moonves,
Ign,
Ostroff,
Tbs,
Zucker,
Turner,
Silverman,
Media News
Think of it as the Big Bang of Video.
Dove Vs. The Retoucher: Company At Standoff Allegations Of "Real Beauty" Airbrushing
Ad Age | Posted 05.20.2008 | Business
It was a few lines in a 6,000-word article, but it threw Unilever and its advertising agency, Ogilvy & Mather, into a tizzy of denials, explanations a...
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AP | JANE WARDELL | Posted 11.09.2009 | Business