Brands make a huge effort to ensure that consumers recognise and remember their name and their products. As a result we are constantly bombarded with new names and advertising campaigns.
The system is poised for change. Now is the time for all of us to show companies that it is in their interests to lead. No brand is too big not to listen to its customers, and if enough of us urge the "Big 10" to do what is right, they will have no choice but to listen.
Terry Mollner, one of the founders of the Calvert Foundation and credited for securing the mission of Ben and Jerry's in their sale to Unilever, was invited to attend some of the annual World Economic Forum in Davos, Switzerland.
We may not be keeping pace with these pressures, but leading companies continue to evolve more sustainable strategies and tactics. Let's look at some top macro- and company-level stories.
The prices of many foods have risen considerably over the past several years, thanks to factors ranging from bad weather, pro-corn ethanol energy poli...
Are Ben and Jerry a couple of sell-outs? That was the accusation hurled against the famed ice-cream entrepreneurs -- and beloved Vermont hippies --...
At the start of the new millennium, world leaders promised to cut by half the proportion of people without decent sanitation, and to reduce child mortality by two thirds, all by 2015. We're determined to help the world keep its promises.
Today, consumers want brands that fulfill deeper emotional needs. Brands that are willing to be transparent and humble. Brands with sincere commitments to the environment, social equity and responsible governance. This is a far cry from consumer needs just a decade ago.
Beauty is only skin deep. This time-honored idiom -- and title of a former hit song by The Temptations -- recognizes an inexorable truth of human aging. Now this expression has found more contemporary implications in an era of digital photo editing.
By Jonathan Stempel NEW YORK, Sept 6 (Reuters) - Ben & Jerry's Homemade Inc on Thursday won a court order temporarily blocking a produ...
If someone’s breath stinks, it’s easy enough to politely offer gum. If body odor's the problem, however, all you can usually give is the stink eye...
The Lacey Act is under attack by some companies and Members of Congress and House Leadership is pushing for this bill to come up for a vote by the whole House before the end of July. Passage of this bill would be devastating for efforts to address deforestation.
It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company...
Sustainability conferences, especially on the west coast, can be a full time job if you try and hit them all. It's important to distinguish the top events, and Sustainable Brands is one of them.
Mumbai -- A unique public-private partnership involving private sector giants like Unilever and Heinz is improving the health of Indian children. Two ...
I first met David Jones at the One Young World summit in Zurich where I saw these principles in action. I recently spoke with him about Who Cares Wins and his overall argument that holds that in the 21st century, businesses need to "do good" and "do well" in order to survive and thrive.
WASHINGTON — Presidential candidate Mitt Romney promised in 2007 he would shed any investments that conflicted with Republican positions on hot-...
The full logic of green -- the economic, environmental, social, and moral imperative -- is dawning on everyone from joe skier to fossil-fuel CEOs and local entrepreneurs.
When I check out the morning headlines, I have a yearning for the problems of yore. I want to go back to 2002 and worry about Enron, rather than a global meltdown.
The twelfth commission in The Unilever Series at Tate Modern in London has been realized by the Berlin-based artist Tacita Dean. Dean conceived a piec...
SINGAPORE/ZURICH (Saeed Azhar and Silke Koltrowitz) - Nestle, the world's largest food company, is paying a hefty $1.7 billion for a 60 percent st...
Combine the limitations of a finite planet and dubious correlation between wealth and happiness, and you see we're overdue for a bit of a recalibration.
Luxury goods are a tool for career advancement in China. In the PRC, the key benefit of shower gel is "an energizing shower experience that helps me start the day with a kick."
When people ask Eugene Morris why he left a virtually all-white advertising firm in the early 1970s for an African-American one, he tells them about t...
Wednesday night's "Colbert Report" featured his popular segment, "The Word," and this time its target was Unilever, the maker of Dove products for wom...
