Unilever

Kraft, Cadbury Deal: Cadbury Rejects Kraft Bid

AP | JANE WARDELL | Posted 11.09.2009 | Business


LONDON — British candy maker Cadbury PLC rejected a renewed 9.8 billion pound ($16.4 billion) hostile bid from Kraft Foods Inc. on Monday after ...

Ad Research: From Obama Political Ads to Cheese-Flavored Snacks

Mike Smith | Posted 04.15.2009 | Politics


Mike Smith

Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?

Television Unplugged? The Verdict on This Year's TV Upfronts

Jerry Weinstein | Posted 06.10.2008 | Media


Jerry Weinstein

Think of it as the Big Bang of Video.

Dove Vs. The Retoucher: Company At Standoff Allegations Of "Real Beauty" Airbrushing

Ad Age | Posted 05.20.2008 | Business


It was a few lines in a 6,000-word article, but it threw Unilever and its advertising agency, Ogilvy & Mather, into a tizzy of denials, explanations a...