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Unique Selling Proposition

Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.

Why Should Anyone Choose You Over the Competition?

Maureen Anderson | Posted 11.28.2012 | Business
Maureen Anderson

What are you giving people they can't get anywhere else?

How to Develop Your Unique Brand

Dorie Clark | Posted 09.13.2012 | Small Business
Dorie Clark

Customers today crave the real--an experience that means something, not just a cookie-cutter formulation.