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Unit Bias

A Salvo in the Soda Wars

Wray Herbert | Posted 05.12.2013 | Science
Wray Herbert

New York City mayor Michael Bloomberg's controversial ban on large, sugary drinks was slated to go into effect today. The regulations were intended to help curb runaway obesity rates. This is based on sound psychological science.

The Power of One: The Psychology of Charity

Wray Herbert | Posted 04.14.2013 | Science
Wray Herbert

Our compassion and generosity should grow as the number of poor and suffering multiplies, but the opposite seems to occur. Some numbers are just too big and abstract to grasp, so they lose their power.