As the broadcast network television Upfront moves forward quietly, it's becoming clear that procurement and financial officers of major marketers are dictating the pricing decisions and driving Upfront purchasing models.
Jack Myers | Posted 07.23.2009 | Business
Among all major media companies, CBS is best positioned to emerge as the low-cost leader.
Jack Myers | Posted 07.16.2009 | Media
This year's Upfront results will have significant impact on the future of the network television business.
Ed Martin | Posted 05.30.2008 | Entertainment
We had been led to expect networks to roll over and play dead in the wake of the WGA strike and amid the recession -- but almost all the networks rallied in grand style for Upfronts 2008.
Jack Myers | Posted 08.06.2009 | Media