Admitting to use of performance enhancing drugs and subsequently resolving his outstanding legal issues stemming from the allegations against him are necessary steps for Armstrong to re-attract sponsors.
Livestrong, to survive, will need to be rebranded under a new name and over time it becomes just another cancer charity competing with countless others for money. Unless Lance Armstrong comes clean and apologizes.
In a June letter to Armstrong, subsequently made public, the USADA said samples taken from the cyclist in 2009 and 2010 were "fully consistent with blood manipulation including EPO use and/or blood transfusions."
Armstrong might lose his seven titles, but he seems confident that he is in little danger of losing anything else. The public has become so inured to doping stories now that it pretty much assumes every athlete takes something or other in the race to the top.