BMW Blows It With Ad Campaign Innuendo
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Male Consumer,
Gender Stereotypes,
Marketing Trends,
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Marketing to Men,
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Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt!
Andrea Learned | Posted 08.01.2008 | Business