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User Generated Content

The YouTube Winner Is . . .

Brian Dickie | Posted 05.11.2009 | Chicago

Read More: Viral Marketing, Social Media, Youtube, Chicago Opera Theater, User Generated Content, Chicago News
Brian Dickie

The winning video in the Chicago Opera Theater's free opera contest.

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The Consumer Review Opportunity for Local Businesses

Lawrence Coburn | Posted 04.09.2009 | Business

Read More: Social Media, Smb, Ugc, Reviews, Smb-Marketing, Smb Marketing, Yelp, Consumer-Reviews, Web 2.0, User Generated Content, Rateitall, Technology, Business News
Lawrence Coburn

Rather than waste time trying to silence the websites that host consumer reviews, or the consumers themselves, local businesses would be better served to channel their energy towards maximizing the value of this new medium.

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Is The Yelp Controversy Overblown?

Lawrence Coburn | Posted 03.29.2009 | Business

Read More: Social Media, Smb, Reviews, Ugc, Consumer Reviews, Social Networking, Yelp, Smb Marketing, Web 2.0, Ratings, User Generated Content, Small Business Marketing, Rateitall, Business News
Lawrence Coburn

There has been a flurry of controversy around the local business rating community Yelp.com. The allegations? That Yelp will remove or hide negative reviews for companies that advertise.

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Do User-Generated Review Sites Sites do More Harm Than Good?

Pauline Millard | Posted 03.08.2009 | Media

Read More: Internet, Review Sites, Housing, User-Generated Content, Yelp, Free Speech, Apartments, First Amendment, Real Estate, New York City, Landlords, Rentals, Citizen Journalism, New York City Apartments, Technology, Citizen Journalists, Media News
Pauline Millard

I would worry about what these sites said about me and how they were monitored. Users post anonymously, and there are no checks and balances to investigate if any of the claims are valid.

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