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Vertical Ad Networks

Pride Goeth Before a Fall: Consumer Magazines Talk About Building an Ad Network

Jarvis Coffin | Posted 10.08.2009 | Media

Read More: Ad Networks, Vertical Ad Networks, Online Advertising, Internet Advertising, Ad Age, Magazines, Media News
Jarvis Coffin

A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.

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Chewing on Media's Next Wave

Jarvis Coffin | Posted 08.08.2009 | Media

Read More: Marketwatch, Food Network, Martha Stewart, Online Advertising, Jon Friedman, Internet Advertising, Vertical Ad Networks, Recipezaar, Media News
Jarvis Coffin

Does Food Network Magazine represent "media's next wave?"

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