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Vertical Ad Networks

Pride Goeth Before a Fall: Consumer Magazines Talk About Building an Ad Network

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.

Chewing on Media's Next Wave

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Does Food Network Magazine represent "media's next wave?"