With billions of hours spent playing them, and built-in patterns designed to keep people hooked, will games have a positive or negative influence on the world? I think it all depends on what kinds of games we choose to play.
I have a dark secret. It's one that could jeopardize my political career in Maine. Late at night when no one is looking, I place innocent birds in a sling shot and throw them at wooden structures. It's true. I play... Angry Birds.
Over the last five years, social gaming has exploded. VirtuallyGood4Kids encourages game companies to partner with youth-related causes to create virtual goods and or match donations for check-ins on social network platforms
It is going to require a renewed commitment by the public and private sectors to excite and activate people around the world to bring an end to HIV/AIDS. The (RED)RUSH TO ZERO campaign is the kind of aggressive action that is needed to make this goal a reality.