While not a "cheap" form of marketing, (a high quality explainer video can easily cost between $5,000 and $10,000) they can drastically improve conversion rates for your business, and are worth every penny.
When a video is produced and shared, it has many benefits. Video has several powerful characteristics that make it a great storytelling medium. What we tend to forget is that SEO and quality score are also impacted.
These days, anyone can have a YouTube channel and start creating videos. Smartphones are almost always equipped with a video camera in them. More than ever before, thousands and thousands of marketers are promoting products and services via video and YouTube.
Online marketing is evolving rapidly, and one of the fastest-growing segments of the field is video marketing. Why? Because video marketing offers a way to grab search market share for keywords that are difficult to attain via normal, text-based search.
Have you been sitting on the sidelines of the video revolution, telling yourself that you really should start getting some videos out there? If so, this post will be the trigger that gets you into the game.
What infographics can't do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered.
In the beginning you probably asked yourself, "How do I get my website found on Google, Yahoo and Bing?" After hours of research and strategy revision, you've finally got traffic flowing and people are coming to your site now more than ever. But what happens once they get there?
What does video mean to my business? Will my customers actually watch my video? What will this cost me? Answering these questions should not leave you pulling your hair out; rather, it should push you to start developing that strategy.